How Big Is the Enhanced Water Market | Demands & Forecast 2031

Q: What is driving the demand for enhanced water?

The demand is being driven by the shift toward functional wellness drinks, growing health awareness, and the popularity of active lifestyles globally.

Q: What are the major companies in the Enhanced Water Industry?

Leading companies include Nestlé (S.Pellegrino Essenza), The Coca-Cola Company (Vitaminwater), Hint Inc., Talking Rain Beverage Company, and others.

Q: Which demographics are fueling enhanced water consumption?

Millennials, Gen Z, and health-conscious urban populations are the key consumers.

Q: What is the expected size of Enhanced Water Industry by 2031?

Enhanced Water Industry is expected to reach USD 7.8 Billion by 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6386

Publication Date: Jul 2025

How Big Is the Enhanced Water Market?

According to 6Wresearch internal database and industry insights, the Global Enhanced Water Market was valued at USD 4.9 Billion in 2024 and is expected to reach USD 7.8 Billion by 2031, growing at a compound annual growth rate of 7.00% during the forecast period (2025-2031).

This proliferation is further influenced by rising consumer preference for nutrient-enriched hydration solutions, growing demand among fitness-conscious populations, and innovations in zero-calorie, flavored, and vitamin-infused water products.

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Growth Drivers of the Enhanced Water Market

Growing global trend toward health-minded and activity-oriented lifestyles
Increasing demand for low-calorie and sugar-free hydration alternatives
Expanding retail and e-commerce distribution channels for functional beverages
Increased presence of social-media fitness influencers and wellness brands
People are moving away from carbonated soft drinks toward healthier options in beverages
Product innovations include pH-balanced, electrolyte-based, and plant-based ingredients

Enhanced Water Market Trends

Enhanced Water Market is undergoing a paradigm shift, moving away from the water as clean-label products and botanically infused water. Companies are increasingly bringing to market pH optimized, collagen- boosted and immunity-improving products to be delivered to the health-conscious consumer seeking targeted health benefits. Sustainable packaging and responsible ingredient sourcing, especially for brands marketed toward environmentally conscious consumers, is also becoming vitally important for market participants to engage with eco-minded customers.

Emerging Developments in Enhanced Water Market

Emerging developments in the Enhanced Water Industry include evolution towards the inclusion of functional ingredients such as electrolytes, vitamins, adaptogens, and natural flavors to suit demand for health and wellness trends. Brands are increasingly adding immunity-boosting, detoxifying, or energy-enhancing attributes to their enhanced waters that engage with those consumers who are fitness-oriented or are always "on-the-go". The category has also expanded to include plant-based and organic types, either with or without low calorie or zero-calorie attributes.