How Big Is the False Eyelashes Market | Latest Stats & Trends 2025

Q: How big is the false eyelashes market size?

The false eyelashes market is projected to reach USD 2.2 billion by 2031.

Q: What is the expected CAGR of the false eyelashes market?

The false eyelashes market is expected to grow at a CAGR of 3.60% from 2025 to 2031.

Q: What types of false eyelashes are in demand?

Reusable, magnetic, and natural-looking lashes are gaining popularity among consumers.

Q: Which consumer groups are driving false eyelash sales?

Young adults, beauty influencers, and professional makeup artists are key drivers of demand.

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Code: MTA6019

Publication Date: Jul 2025

How big is the false eyelashes market?

According to 6Wresearch internal database and industry insights, the Global false eyelashes market was valued at approximately USD 1.6 billion in 2024 and is projected to reach USD 2.2 billion by 2031, expanding at a CAGR of 3.60% during the forecast period.

This growth is driven by rising beauty consciousness, social media influence, evolving fashion trends, and growing demand for reusable and customizable eyelash products. Furthermore, increasing product innovations and celebrity endorsements are further propelling consumer interest and market expansion.

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Key Growth Factors of the False Eyelashes Market

Growing demand for cosmetics that improve the eyes
DIY beauty routines and at-home application kits are becoming more and more popular.
Growing usage of artificial eyelashes in social media, movies, and fashion
Developments in hypoallergenic, reusable, and lightweight materials
Expanding of influencer-led marketing and e-commerce platforms
Salon demand for semi-permanent lash extensions is high.

False Eyelashes Market Trends

Trends in the false eyelashes market include the growing use of magnetic eyelashes for easy application and removal. Demand for vegan and cruelty-free lash materials is also rising. Personalized lash styles, volume-enhancing technologies, and bold lash aesthetics are increasingly appealing to younger, style-conscious demographics.

Emerging Developments in the False Eyelashes Market

Emerging developments in the false eyelashes market feature 3D-printed lash designs for unique custom styles, biodegradable lashes to reduce beauty waste, and AR-based virtual lash try-ons for online retail. Lash adhesives with skin-nourishing ingredients and temperature-sensitive color-shifting lashes are also gaining interest.