How big is the fantasy sports market | Insights & Growth 2025

Code: MTA6044 Publication Date: Jul 2025

How big is the fantasy sports market?

According to 6Wresearch internal database and industry insights, Global fantasy sports market was valued at approximately USD 28.9 billion in 2024 and is projected to reach USD 66.4 billion by 2031, growing at aCAGR of 12.6% during the forecast period.

The growth is determined by increasing smartphone penetration, rising interest in real-time sports engagement, and the integration of analytics and AI in game platforms. Additionally, growing partnerships between sports leagues and fantasy platforms are driven user growth worldwide.

Key Growth Factors of the Fantasy Sports Market

  • Rising worldwide sports viewership and fan engagement
  • Growing internet and mobile access in emerging economies
  • Integration of data analytics and real-time performance metrics
  • Expansion of fantasy gaming in cricket, football, and esports
  • Increasing investments from media and tech companies

Fantasy Sports Market Trends

The market is seeing the rise of AI-powered player recommendations, blockchain-based scoring transparency, and gamification features for deeper fan retention. Cross-platform integration and region-specific fantasy formats are also gaining popularity among users.

Emerging Developments in the Fantasy Sports Market

NFT-based player cards, predictive modeling tools for performance forecasting, and voice-enabled team management features are included in the emerging developments of the fantasy sports market. Industry analysts are wondering how big the fantasy sports market is as it continues to grow quickly. As a result of the increased competition, platforms are concentrating on hyper-personalization and user-centric design to drive engagement and retain player loyalty.

Leading Companies in the Fantasy Sports Market

  • FanDuel Group
  • DraftKings Inc.
  • Dream Sports (Dream11)
  • Yahoo Fantasy Sports
  • ESPN Fantasy Sports
  • MyTeam11

How big is the fantasy sports market : FAQs

The fantasy sports market is expected to reach USD 66.4 billion by 2031.
The market is projected to grow at a CAGR of 12.6% during the forecast period.
Football, cricket, basketball, and esports are the leading categories in fantasy sports engagement.
AI-driven insights, blockchain for scoring integrity, and augmented reality interfaces are enhancing user experiences.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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