How big is the Fermented Drinks Market | Trends & Future Prospects 2025

Q: How big is the fermented drinks market size?

The fermented drinks market is projected to reach USD 31.7 billion by 2031.

Q: What is the expected CAGR for the fermented drinks market?

The fermented drinks market is expected to grow at a CAGR of 7.43% during the forecast period.

Q: What are the most popular types of fermented drinks?

Kombucha, kefir, fermented dairy drinks, and traditional options like kvass and lassi are among the most popular types.

Q: What factors influence consumer preference in this market?

Consumers prioritize gut health benefits, taste variety, clean-label ingredients, and low sugar content in fermented beverages.

Q: Which regions are driving growth in the fermented drinks market?

North America and Europe lead in consumption, while Asia-Pacific is witnessing fast growth due to traditional beverage popularity and expanding health trends.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6088

Publication Date: Jul 2025

How big is the fermented drinks market?

According to 6Wresearch internal database and industry insights, the Global fermented drinks Market was valued at USD 18.6 Billion in 2024 and is expected to reach USD 31.7 Billion by 2031, growing at a compound annual growth rate of 7.43% during the forecast period.

This growth is driven by rising consumer demand for probiotic-rich beverages, increasing health awareness, and the growing popularity of functional and natural drinks. The expanding retail distribution channels and product innovations in flavors and formulations are also fueling market expansion.

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Key Growth Factors of the Fermented Drinks Market

Rising health awareness promoting probiotic consumption
Increasing preference for natural and functional beverages
Expansion of retail channels and specialty health drink stores
Growing interest in traditional and ethnic fermented beverages
Product innovation in flavors, packaging, and ingredients
Rising adoption of plant-based fermented drinks in vegan diets

Fermented Drinks Market Trends

The fermented drinks market is trending toward low-sugar, organic, and dairy-free fermented beverages. Kombucha, kefir, and fermented plant-based drinks are seeing growing popularity. Demand for sustainable packaging and clean-label ingredients is also shaping product development.

Emerging Developments in the Fermented Drinks Market

Fortified fermented beverages with added vitamins, prebiotics, and adaptogens are all included in Emerging Developments in the fermented drinks market. Cold-pressed fermentation techniques and microbial strain customization are enhancing product effectiveness. Brands are also tapping into e-commerce and D2C distribution channels.