How big is the fitness app market | Trends & Forecast 2031

Q: How big is the fitness app market size?

The fitness app market is projected to reach USD 19.2 billion by 2031.

Q: What is the CAGR of the fitness app market during the forecast period?

The fitness app market is forecasted to grow at a CAGR of 5.90 % from 2025 to 2031.

Q: Which user groups are most likely to use fitness apps?

Gen Z, Millennials, and working professionals are the groups that use fitness apps the most.

Q: What are the most popular features in fitness apps?

Wearable integration, community support, customized plans, real-time tracking, and dietary guidance are all in high demand.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6364

Publication Date: Jul 2025

How big is the fitness app market?

According to 6Wresearch internal database and industry insights, Global fitness app market was valued at USD 10.4 Billion in 2024 and is expected to reachUSD 19.2 Billion by 2031, growing at acompound annual growth rate of 5.90% during the forecast period.

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The market is expanding due to rising smartphone penetration, health consciousness, and the need for customized fitness, nutrition, and wellness tracking solutions. Additionally, the combination of wearable technology and artificial intelligence is increasing user engagement through real-time insights and adaptive fitness recommendations.

Key Growth Factors of the Fitness App Market

Increasing worldwide awareness of physical and mental health
Growing usage of smartphones and wearable technology
Personalized workout plans with algorithms driven by AI
Combining wellness, nutrition, and exercise tracking tools
Demand for gamification, group challenges, and virtual training
Subscription-based and freemium revenue models have grown significantly.

Fitness App Market Trends

Trends in the fitness app market include voice-activated coaching, real-time biometric feedback, community-driven features like leaderboards and live sessions, and hybrid fitness models that combine online and in-person training. AI-powered coaching and gamification are drastically changing user engagement.

Emerging Developments in the Fitness App Market

Predictive health tracking powered by AI, seamless syncing with smartwatches and IoT wearables, VR and AR integration for immersive workouts, and adaptive fitness programs that adjust to user performance in real time are some of the newest trends in the fitness app market. Additionally, features related to mental wellness and cross-platform syncing are becoming more popular.