How Big Is the Generative Ai in Marketing Market | Insights & Segmentation 2031

Q: How big is the generative AI in marketing market?

The generative AI in marketing market was estimated at USD 3.1 billion in 2024 and is anticipated to reach USD 17.5 billion by 2031.

Q: What factors are driving the generative AI in marketing market?

Maor drivers include demand for automation, real-time personalization, and scalable content creation.

Q: Who are the top companies in the generative AI in marketing market?

Major players of the market include Jasper, Adobe, Salesforce, HubSpot, and OpenAI

Q: What are some recent trends in the market?

Trends include AI-generated content, real-time analytics, brand voice models, and SEO optimization tools

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6128

Publication Date: Jul 2025

What is the size of the Generative AI in Marketing Market?

According to 6Wresearch internal database and industry insights, the Generative AI in Marketing Market was exhibited at USD 3.1 billion in 2024 and is projected to reach USD 17.5 billion by 2031, growing at a CAGR of 18.2% during the forecast period 2025–2031.

Due to automation in content creation, hyper-personalization, and adoption of AI chatbots and campaign optimization tools, content automation, the generative AI marketing market is predicted for the growth in the forthcoming years.

Key Growth Drivers of the Generative AI in Marketing Market

Rising need for personalized customer experiences at scale
Adoption of AI tools for content generation and copywriting
Increasing use of AI in customer segmentation and targeting
Growth of omnichannel marketing and predictive analytics
Demand for cost-effective marketing with faster turnaround

Generative AI in Marketing Market Trends

Generative AI in marketing market is growing over the years as the manufactures are leveraging AI to automate emails, generate ad copies, and create visual assets. Further, AI-powered content is improving engagement rates. Further, the real-time personalization across channels and data-driven storytelling are becoming standard. AI tools are assisting with SEO, campaign timing, and A/B testingIntegration with CRM and marketing automation platforms is expanding use cases. Furthermore,AI-generated video, voiceovers, and influencer scripts are gaining traction in digital campaigns

Emerging Developments in the Generative AI in Marketing Market

Generative AI in marketing market is seeing new developments such as AI models are being trained on brand voice to ensure consistency in messaging. Also, the generative tools are now creating entire marketing funnels and landing pages. Further, the AI is enabling real-time performance prediction and campaign adjustment. Multi-language content creation using Gen AI is opening new regional markets. Furthermore, use of AI ethically, content authenticity checks, and brand safety controls are gaining focus.