How Big is the Geomarketing Market | Scope, Size & Global Reach 2025

Q: How big is the geomarketing market?

The geomarketing market was estimated at USD 13 billion in 2024 and is projected to reach USD 28.3 billion by 2031.

Q: What is the growth rate of the geomarketing market?

The geomarketing market is expected to grow at a CAGR of 10.4% from 2025 to 2031.

Q: What drives the growth of the geomarketing market?

Major drivers include the rise in location-based marketing, mobile device use, and geospatial analytics integration.

Q: Who are the leading players in the geomarketing market?

Top players include Google, IBM, Oracle, Microsoft, and Adobe.

Q: What trends are shaping the market?

AI-driven targeting, geofencing, indoor location tracking, and augmented reality experiences are major trends.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA6402

Publication Date: Jul 2025

What is the size of Geomarketing Market?

According to 6Wresearch internal database and industry insights, the Geomarketing Market was estimated at USD 13 billion in 2024 and is projected to reach USD 29 billion by 2031, growing at a CAGR of 10.4% during the forecast period 2025–2031.

Due to increasing adoption of location-based services, mobile marketing, and customer behaviour analytics in retail and digital advertising sectors, the geomarketing market is predicted for strong growth in the forthcoming years.

Key Growth Drivers of the Geomarketing Market

Growing smartphone penetration and GPS-enabled services
Increased use of location data for targeted digital advertising
Rising demand for personalized, real-time marketing campaigns
Expanding retail and e-commerce sectors utilizing location intelligence
Advancements in AI, big data, and geospatial analytics for consumer behaviour

Geomarketing Market Trends

Geomarketing market is moving forward with notable trends such as rising integration with AI and machine learning to optimize campaign performance. Now, the companies are increasingly adopting real-time geofencing and location-based push notifications. trend of using indoor location tracking in malls and stores for precise customer engagement. Adoption of geospatial analytics platforms is becoming common across retail, automotive, and hospitality. Businesses are also leveraging augmented reality (AR) with geomarketing for immersive user experiences.

Emerging Developments in the Geomarketing Market

Geomarketing market is seeing new developments which include privacy-centric location tracking solutions in response to data regulation. Other trends such as predictive location analytics are being used to forecast consumer footfall and optimize store placements. Now, the companies are launching cloud-native geomarketing platforms for scalability and ease of integration. Advancements in 5G networks are enhancing the speed and accuracy of mobile location services.