How Big is the Hair Growth Product Market | Size, Growth & Insights 2031

What is the size of Hair Growth Product Market?

Due to several growth factors which include the increasing prevalence of hair thinning and alopecia, rising self-care spending, and growing consumer inclination toward natural and clinical-grade hair regrowth solutions, the hair growth product market is predicted to grow in the forthcoming years.

Key Growth Drivers of the Hair Growth Product Market

• Increasing incidence of hair loss due to stress, pollution, and poor nutrition
• Rising use of over-the-counter and prescription-based topical treatments
• Growing awareness of dermatological health and early intervention
• Continuous innovation in herbal and biotin-rich formulations with fewer side effects
• Strong marketing through influencers, e-commerce, and D2C wellness brands

Hair Growth Product Market Trends

Hair growth product market is moving forward with strong trends which include the rising popularity of multi-action serums, scalp tonics, and DHT-blocking shampoos. Now, companies have started innovating the hair product which combines hair strengthening and growth stimulation are in high demand. Consumers are more inclined towards the natural ingredients like saw palmetto, ginseng, and caffeine are gaining favour. Also, the subscription models and personalized hair regrowth kits are growing fast. Further, male grooming segment and post-partum hair recovery products are also expanding.

Emerging Developments in the Hair Growth Product Market

Hair growth product market is advancing over the years which include micro-needling devices paired with topical products for improved absorption, laser-based wearable stimulators, and AI-based scalp diagnostics for product recommendation. Other trends such as botanical-based hair growth solutions with proven clinical efficacy are being prioritized. Aside from these, companies are enhancing visibility with dermatologist-led campaigns and results-based trials targeting global markets.

List of Leading Companies in the Hair Growth Product Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Rogaine (Johnson & Johnson)

This is a leading OTC brand offering minoxidil-based topical products for clinically proven hair regrowth.

2. Nutrafol

This company provides nutraceutical hair growth solutions backed by clinical studies and tailored by gender and root causes.

3. Hims & Hers Health, Inc.

This company offers online prescription-based hair loss solutions, including finasteride and minoxidil, for both men and women.

4. Keeps

Keeps specializes in male hair loss prevention and regrowth, offering FDA-approved treatments on a subscription model.

5. Viviscal

This company offers hair growth supplements and topical products enriched with AminoMar marine complex and biotin.

6. The Ordinary

This company offers concentrated scalp serums like Multi-Peptide Serum for Hair Density focused on strengthening roots.

7. Keranique

This company provides hair regrowth kits designed for women, featuring sulphate-free shampoo and FDA-approved treatments.

8. Biolage (L’Oréal)

Biolage offers plant-powered haircare, including Strength Recovery lines that support hair breakage repair and thickness.

9. Shapiro MD

This company provides DHT-blocking hair regrowth shampoos and prescriptions developed by dermatologists.

How Big is the Hair Growth Product Market : FAQs