How Big is the Healthcare CRM Market | Value, Trends & Future Outlook 2025

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Code: MTA7453

Publication Date: Aug 2025

What is the size of Healthcare CRM Market?

According to 6Wresearch internal database and industry insights, the Global Healthcare CRM Market was estimated at USD 17.9 billion in 2024 and is projected to reach USD 39.4 billion by 2031, expanding at an exceptional CAGR of 20.30% during the forecast period 2025-2031.

Healthcare CRM is predicted to grow in the upcoming years, driven by increasing demand for personalized patient engagement, improved workflow management, and rising focus on value-based care and digital health solutions.

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Key Growth Drivers of the Healthcare CRM Market

Rising need for enhanced patient engagement and communication
Shift towards value-based care and outcome-driven healthcare delivery
Adoption of AI-powered CRM tools for personalized health experiences
Growth in telehealth and mobile health application integration
Expansion of healthcare organizations and rising competition for patient retention

Healthcare CRM Market Trends

Healthcare CRM market is moving forward with notable trends which include the rising demand for omnichannel patient engagement tools, automated appointment scheduling, and predictive analytics. Also, the providers are integrating CRM platforms with EHR systems and telemedicine portals for unified patient profiles. Further, AI-powered chatbots, automated follow-ups, and cloud-based CRM systems are gaining popularity for scalable and efficient patient outreach.

Emerging Developments in the Healthcare CRM Market

Healthcare CRM market is transforming over the years with the integration of wearable data, remote monitoring tools, and real-time feedback systems. The providers of CRM are developing HIPAA-compliant cloud solutions tailored for small practices and large hospital networks alike. Aside from these, personalization engines, social listening tools, and patient journey mapping capabilities are being enhanced for better engagement outcomes.

List of Leading Companies in the Healthcare CRM Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Salesforce Health Cloud

Company Name	Salesforce Health Cloud
Established Year	2016
Headquarters	San Francisco, California, United States
Official Website	Click Here

This company delivers CRM solutions for personalized patient journeys, care coordination, and real-time engagement across channels.

2. Microsoft Dynamics 365 Healthcare

Company Name	Microsoft Dynamics 365 Healthcare
Established Year	2016
Headquarters	Redmond, Washington, United States
Official Website	*Click Here*

This company offers healthcare CRM with AI tools, patient relationship management, secure data sharing, and appointment scheduling integrations.

3. Oracle Health

Company Name	Oracle Health
Established Year	2022
Headquarters	Austin, Texas, United States
Official Website	*Click Here*

This company provides healthcare CRM solutions focused on engagement, analytics, and integrating CRM with EHR systems for improved patient insight.

4. Zoho CRM for Healthcare

Company Name	Zoho CRM for Healthcare
Established Year	1996
Headquarters	Chennai, India
Official Website	*Click Here*

This company is used CRM by healthcare providers for workflow automation, lead nurturing, and multi-channel communication in a HIPAA-compliant environment.

5. SAP Health Engagement

Company Name	SAP Health Engagement
Established Year	1972
Headquarters	Walldorf, Germany
Official Website	Click Here

This company provides cloud-based healthcare CRM for population health management, care coordination, and patient data integration with enterprise systems.

6. Zendesk for Healthcare

Company Name	Zendesk for Healthcare
Established Year	2007
Headquarters	San Francisco, California, United States
Official Website	Click Here

This company delivers CRM solutions which are tailored especially to healthcare providers for ticketing, support automation, patient feedback management, and experience tracking.

7. Insightly

Company Name	Insightly
Established Year	2009
Headquarters	San Francisco, California, United States
Official Website	Click Here

This company offers healthcare CRM with customizable workflows, pipeline tracking, and reporting tools designed for clinics, practices, and healthcare vendors.

8. Veeva Systems

Company Name	Veeva Systems
Established Year	2007
Headquarters	Pleasanton, California, United States
Official Website	*Click Here*

This company delivers CRM platforms for providers of life sciences and healthcare, with tools for provider engagement, marketing automation, and compliance.