How Big is the Healthy Chips Market | Size, Growth & Insights 2031

What is the size of Healthy Chips Market?

There are numbers of growth factors which are contributing in the expansion of the market which include the increasing health consciousness among consumers, demand for low-calorie snacks, and rising adoption of plant-based and gluten-free alternatives.

Key Growth Drivers of the Healthy Chips Market

• Growing preference for guilt-free snacking options
• Rising cases of obesity and lifestyle-related diseases
• Expanding vegan, keto, and allergen-free food trends
• Strong presence of health-focused brands in retail and online platforms
• Product innovation in terms of ingredients, flavours, and packaging

Healthy Chips Market Trends

Healthy chips market is growing over the years with notable trends such as rising shift towards ingredients like kale, quinoa, lentils, sweet potatoes, and chickpeas to offer high protein, low-fat alternatives. Air-popped and baked chips are gaining preference over fried variants. Now, the functional chips fortified with vitamins or probiotics are launched by the companies which are focusing on sustainability through eco-friendly packaging.

Emerging Developments in the Healthy Chips Market

Healthy chips market is seeing the major developments with rapid innovation which include the new chips made from exotic fruits, seaweed, and vegetable blends targeting niche dietary needs. Further, the brands started highly investing in AI-driven consumer trend analysis for flavour customization. Moreover, the subscription snack boxes and influencer-led marketing strategies are enhancing the product visibility across health-conscious audiences.

List of Leading Companies in the Healthy Chips Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Kettle Foods, Inc.

Offers non-GMO, gluten-free kettle-cooked chips made with natural ingredients and a variety of health-forward flavours.

2. Bare Snacks

Produces baked fruit and vegetable chips with no added sugar, preservatives, or oil—popular among clean-label snackers.

3. Popchips, Inc.

Known for air-popped potato chips that are never fried, offering a lower calorie count and appealing to calorie-conscious consumers.

4. Rhythm Superfoods

Specializes in nutrient-dense chips made from kale, carrots, and beets, targeting plant-based and raw food diets.

5. Hippeas

Produces organic chickpea-based chips and puffs that are vegan, gluten-free, and high in fibre and protein.

6. The Good Crisp Company

Provides clean-label potato chips with no artificial flavours or colours, suitable for allergy-conscious and young consumers.

7. LesserEvil

Offers grain-free paleo chips and snacks made with organic coconut oil and minimal ingredients, focusing on mindfulness and nutrition.

8. Brad’s Plant Based

Produces dehydrated vegetable chips that are raw, organic, and designed for detox and whole-food snack lovers.

How Big is the Healthy Chips Market: FAQs