How big is the Mezcal Market | Manufacturers and Suppliers 2025

What is the size of Mezcal Market?

According to 6Wresearch internal database and industry insights, the Global Mezcal Market was valued at USD 0.42 Billion in 2024 and is expected to reach USD 0.7 Billion by 2031, growing at a compound annual growth rate of 7.70% during the forecast period (2025-2031).

Growth is rapid, driven largely by the increasing interest in premium and artisanal spirits among millennials and higher income consumers. Mezcal acceptance in the more mainstream spirits market is also being driven by an increasing global appreciation for traditional methods of distilling and agave-based beverages.

Growth Factors for Mezcal Market

Consumers are increasingly interested in craft and small-batch spirits.

Expansion of the premium and ultra-premium spirits segments across retail and hospitality.

Increased visibility through celebrity endorsements and cross-border collaborations.

Increased demand for agave-based spirits in North America and Europe.

Shift toward authentic cultural and origin-certified alcohol experiences.

Mezcal Market Trends

The Mezcal Market trends reveal rising global interest in regionally authentic and artisanal spirits, with consumers seeking unique tasting profiles and traditional production stories. Premiumization continues to fuel growth as brands, recognizing the heritage-focused narrative of the category to tell a better story and are rationalizing to premiumize packaging aesthetics to compete with top shelf liquors.

The category some experimentation with flavor infusions, barrel aged varieties, and wild agave variety offerings. Bartenders and mixologists are regularly utilizing appreciated mezcal in cocktail recipes which is also expanding the consumer base beyond tequila drinkers and benefiting off-trade and on-trade.

Emerging Developments in the Mezcal Market

The Mezcal Market is experiencing developments such as increased investments by multinational beverage companies in Mexican distilleries to scale production and ensure supply chain integrity. Certifications like “Denominación de Origen” are becoming increasingly important when positioning brands and establishing consumer confidence.

Producers are introducing organic and sustainably harvested agave varieties and blockchain for digital traceability and QR-coded histories on their bottles. E-commerce and global distribution networks are allowing mezcal to be available in emerging luxury spirits markets.

List of Leading Companies in the Mezcal Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1.American Express Company

American Express provides prepaid cards for consumer and business use, offering high-quality, secure, and convenient payment solutions with worldwide acceptance and innovative features for customers worldwide.

2.Visa Inc.

Visa offers prepaid card solutions for consumers, businesses, and government programs, delivering secure, reliable, and widely accepted payment options with advanced technology.

3.Mastercard Incorporated

Mastercard provides prepaid card solutions for financial institutions, corporations, and consumers, offering high-quality, secure, and convenient digital and physical payment products worldwide.

4.PayPal Holdings, Inc.

PayPal offers prepaid cards linked to user accounts, providing secure, convenient, and worldwide accepted digital payment solutions for individuals and businesses.

5.Green Dot Corporation

Green Dot manufactures prepaid cards and reloadable solutions, delivering innovative, reliable, and user-friendly payment services for consumers, businesses, and fintech applications.

6.Netspend Corporation

Netspend produces prepaid cards and digital payment solutions, offering secure, convenient, and high-quality financial services for individuals, businesses, and government programs worldwide.

7.WEX Inc.

WEX provides prepaid card solutions for corporate and consumer use, delivering reliable, secure, and convenient payment products and financial management services.

8.FIS (Fidelity National Information Services, Inc.)

FIS develops prepaid card solutions for banks, corporations, and consumers, offering high-quality, secure, and technologically advanced financial products and services worldwide.

9.ADP, Inc. (Automatic Data Processing)

ADP offers prepaid payroll cards and solutions, providing secure, convenient, and efficient financial products for employees, businesses, and government programs.

10.TSYS (Total System Services, Inc.)

TSYS manufactures prepaid card solutions, delivering reliable, secure, and high-quality financial products for consumers, businesses, and financial institutions worldwide.

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