How Big is the Pet App Market | Trends, Demand & Insights 2025

Code: MTA7884 Publication Date: Aug 2025

What is the size of Pet App Market?

According to 6Wresearch internal database and industry insights, the Pet App Market was estimated at USD 2.8 billion in 2024 and is projected to reach USD 6.2 billion by 2031, expanding at a CAGR of 10.1% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the Pet App Market which include rising smartphone penetration, increasing pet ownership, and growing demand for digital solutions for pet care and management.

Key Growth Drivers of the Pet App Market

  • The demand for pet health tracking and wellness apps is increasing 
  • The adoption of pet monitoring and GPS-enabled applications is growing 
  • The use of e-commerce platforms for pet products is growing 
  • Expansion of tele-veterinary and online consultation services
  • Integration of AI and IoT technologies in pet care applications

Pet App Market Trends

Pet App Market is growing exceptionally driven by robust trends which include increasing use of mobile apps for pet health monitoring, feeding schedules, and activity tracking. Also, adoption of tele-veterinary and online consultation services is rising. Excluding these, pet social networking and community platforms are gaining popularity. Further, partnerships between app developers, pet brands, and veterinary services are accelerating market penetration.

Emerging Developments in the Pet App Market

Pet App Market is developing throughout the years with innovations in AI-driven health diagnostics, smart wearable integration, and personalized pet recommendations. On the other hand, mobile apps offering pet training, behaviour analysis, and wellness tracking are increasing globally. Moreover, investment in multilingual and regional apps for pet care, telemedicine, and digital pet services is expanding rapidly. These developments are enhancing the presence of the market.

List of Leading Companies in the Pet App Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Rover.com

Company NameRover.com
Established Year2011
HeadquartersSeattle, Washington, United States
Official WebsiteClick Here

Rover offers a mobile platform connecting pet owners with dog walkers, sitters, and boarding services.

2. Petfinder

Company NamePetfinder
Established Year1996
HeadquartersArlington, Virginia, United States
Official WebsiteClick Here

Petfinder provides pet adoption apps and digital solutions for connecting pets with potential owners.

3. Tractive GmbH

Company NameTractive GmbH
Established Year2012
HeadquartersPasching, Austria
Official WebsiteClick Here

Tractive develops GPS-enabled mobile applications for tracking and monitoring pets in real-time.

4. Whistle Labs, Inc.

Company NameWhistle Labs, Inc.
Established Year2012
HeadquartersBoston, Massachusetts, United States
Official WebsiteClick Here

Whistle Labs provides pet tracking and health monitoring apps integrated with smart collars for dogs and cats.

5. Pawtrack

Company NamePawtrack
Established Year2014
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

Pawtrack specializes in GPS tracking apps specifically designed for cats, including health and activity monitoring.

6. Barkly Pets

Company NameBarkly Pets
Established Year2013
HeadquartersWashington, D.C., United States
Official WebsiteClick Here

Barkly Pets offers mobile apps for booking dog walking, pet sitting, and other pet care services.

7. 11pets

Company Name11pets
Established Year2016
HeadquartersLisbon, Portugal
Official WebsiteClick Here

11pets develops pet care management apps for tracking vaccinations, medications, and appointments.

8. Chewy Inc.

Company NameChewy Inc.
Established Year2011
HeadquartersDania Beach, Florida, United States
Official WebsiteClick Here

Chewy offers a pet care app integrating e-commerce, health management, and online veterinary services.

How Big is the Pet App Market : FAQ's

The Pet App market was estimated at USD 1.8 billion in 2024 and is projected to reach USD 4.2 billion by 2031.
Growth factors include smartphone penetration, rising pet ownership, and demand for digital pet care solutions.
Pet owners, veterinary clinics, pet service providers, and e-commerce platforms are key adopters.
Major companies include Rover.com, Petfinder, Tractive, Whistle Labs, Pawtrack, Barkly Pets, 11pets, and Chewy.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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