How big is the Pilates studio market | Suppliers & Company list 2025

How big is the Pilates studio market?

The market growth is driven by rising health and wellness awareness, increasing demand for low-impact fitness solutions, and the popularity of personalized training. The adoption of Pilates as a holistic approach to physical and mental well-being, along with expanding boutique fitness studios and online class offerings, is fuelling market expansion.

Key Growth Drivers of the Pilates Studio Market

• The growing consumer demand of holistic and low-impact exercise programmes
• Increasing awareness of improving posture, flexibility and core strength
• Increase in boutique fitness studios and wellness specialty fitness
• Digital and virtual classes involving Pilates Expansion
• The increase in interest of the aging population to find less risky fitness options

Pilates Studio Market Trends

The Pilates studio market is witnessing trends such as the integration of digital and hybrid fitness models, offering both in-studio and online classes to reach wider audiences. Increasing attention is being paid to special programs in rehabilitation, pre-natal / post-natal fitness and fitness to older people. To appeal to a variety of customers, boutique fitness studios are integrating Pilates fusion classes that use Pilates together with yoga, barre, or strength training.

Emerging Developments in the Pilates Studio Market

The Pilates studio market is experiencing developments such as partnerships with healthcare providers and physiotherapists for clinical Pilates programs, franchising opportunities for international expansion, and the launch of innovative Pilates equipment for enhanced training. Studio facilities are also shifting to the subscription-based and app-integrated system in order to maintain the clients and enhance interaction.

List of Leading Companies in the Pilates Studio Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Club Pilates

Largest Pilates studio chain globally, offering reformer-based classes with multiple levels, specialized programs, and widespread franchise operations across North America and beyond.

2. Core Pilates NYC

Provides personalized Pilates instruction focusing on reformer, tower, and mat training, offering classes, private sessions, and professional instructor certification programs.

3. Body Harmonics

Offers Pilates classes, teacher training, and functional movement programs. Specializes in rehabilitation, strength, and mindful movement with growing international studio and training presence.

4. Polestar Pilates

Specializes in Pilates education and rehabilitation-based studio services, offering classes, instructor certification, and integrated wellness programs with strong global recognition in clinical applications.

5. BASI Pilates

Combines contemporary movement science with classical Pilates principles. Operates studios worldwide and provides extensive teacher education programs recognized across the global Pilates community.

6. Xtend Barre

Pilates-inspired fitness brand blending dance, barre, and reformer techniques. Delivers classes through global studios and digital platforms to improve strength, flexibility, and endurance.

7. The Pilates Center

A leading training and studio hub offering classical Pilates classes, rehabilitation-focused programs, and an internationally renowned teacher education curriculum.

8. Equinox

Integrates Pilates into its luxury fitness clubs, offering reformer, tower, and mat sessions as part of holistic wellness programs, supported by premium facilities and expert trainers.

9. Power Pilates

Delivers classical Pilates classes and comprehensive teacher training. Operates through in-person studios and online platforms, expanding its reach globally.

10. Merrithew™ (STOTT Pilates)

Best known for STOTT Pilates, Merrithew provides equipment, studio training, and global Pilates education programs, serving as a leading innovator in professional Pilates instruction and studio solutions.

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