How big is the plant-based supplement market | Manufacturers & Commercial 2025

How big is the plant based supplement market?

The market growth is fuelled by increasing consumer demand for natural and clean-label health products, rising preference for vegan and vegetarian lifestyles, and growing awareness regarding preventive healthcare.

Key Growth Drivers of the Plant Based Supplement Market

• The increased number of vegans and vegetarians across the globe
• The increasing demand of customers towards natural, clean-label as well as chemistry-free supplements
• A growing intensity of awareness of wellness and preventative healthcare
• The growth of vegetal components in enteral sports nutrition and immune-stimulating products
• Herbal, organic, and plant supplements to health Regulatory backing.

Plant Based Supplement Market Trends

The plant-based supplement market is witnessing trends such as increasing innovation in herbal extracts, botanical blends, and algae-based supplements, growing use of personalized nutrition solutions, and expanding e-commerce distribution. Functional supplements based on demands of gut health, cognitive and anti-aging also have high demand and there is growing investment in sustainable sourcing and traceability of plant-based ingredients.

Emerging Developments in the Plant Based Supplement Market

The plant-based supplement market is experiencing developments like the introduction of advanced formulations with enhanced bioavailability, collaborations between nutraceutical brands and herbal ingredient suppliers, and new launches in protein powders, gummies, and fortified beverages. Companies are also adopting eco-friendly packaging and expanding into personalized supplement subscription services to meet evolving consumer preferences.

List of Leading Companies in the Plant-Based Supplement Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Nestlé S.A.

Nestlé offers a broad range of plant-based nutritional supplements under its Health Science division, focusing on protein powders, vitamins, and functional nutrition products.

2. Amway Corporation

Amway provides plant-based supplements through its Nutrilite brand, offering botanical extracts, plant protein, vitamins, and minerals for wellness and immune health solutions.

3. Herbalife Nutrition Ltd.

Herbalife delivers plant-based nutrition products, including soy protein shakes, herbal extracts, and dietary supplements, supporting weight management, energy, and digestive health.

4. NOW Foods

NOW Foods offers a wide range of plant-based dietary supplements such as vegan protein powders, herbal extracts, and superfoods for natural health and wellness.

5. Glanbia plc

Glanbia manufactures plant-based supplements, including vegan protein powders, performance nutrition blends, and fortified health products under brands like Optimum Nutrition and SlimFast.

6. Nature’s Bounty Co. (The Bountiful Company)

Nature’s Bounty produces plant-based vitamins, herbal supplements, and wellness formulations, catering to the growing demand for natural and vegan-friendly dietary products.

7. Garden of Life (Nestlé Health Science)

Garden of Life is a leading plant-based supplement brand, providing organic protein powders, probiotics, vitamins, and superfood blends made with certified vegan ingredients.

8. Orgain, Inc.

Orgain offers plant-based nutrition supplements, including organic protein shakes, powders, and meal replacements, focusing on clean-label, non-GMO, and sustainable formulations.

9. Vital Proteins LLC (Nestlé Health Science)

Vital Proteins develops plant-based protein powders and nutritional supplements designed for wellness, beauty, and performance nutrition, appealing to vegan and flexitarian consumers.

10. Nature’s Way Products, LLC

Nature’s Way offers herbal and plant-based supplements, including turmeric, elderberry, echinacea, and plant-based multivitamins, supporting immunity, energy, and holistic health.

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