How Big is the Product Design Market | Manufacturers and Suppliers 2025

Code: MTA8314 Publication Date: Aug 2025

What is the size of the Product Design Market

According to 6Wreserach internal database and industry insights, the Product Design Market was estimated at USD 44 billion in 2024 and is projected to reach USD 77 billion by 2031, expanding at a CAGR of 9.3% during the forecast period 2025-2031.

There are a number of factors that contribute to the expansion of the Product Design Market, including the rising demand for innovative products, increasing adoption of digital design tools, and growing focus on user experience and sustainable design practices.

Key Growth Drivers of the Product Design Market

  • The adoption of CAD, CAM, and 3D modelling software is growing
  • The focus is emphasizing on user-cantered and experience-driven design
  • The outsourcing of product design services is growing by manufacturers
  • The demand is increasing for sustainable and eco-friendly product designs
  • Technological advancements in simulation, prototyping, and virtual testing

Product Design Market Trends

Product Design Market is experiencing notable growth with several trends for example the integration of AI and machine learning in design processes. Excluding these, rapid prototyping, virtual reality (VR), and augmented reality (AR) applications are transforming the design validation. Now. The companies are increasingly adopting collaborative cloud-based design platforms. Further, the focus is emphasizing on sustainable materials and ergonomic designs is rising across industries.

Emerging Developments in the Product Design Market

Product Design Market is developing with the adoption of digital twins for real-time product testing. Investment in human-centred design consulting and design thinking workshops is increasing. As time grows, the companies are leveraging additive manufacturing and rapid prototyping for faster product development. Further, the expansion is growing in IoT-enabled product design solutions is gaining traction across sectors.

List of Leading Companies in the Product Design Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. IDEO

Company NameIDEO
Establishment Year1991
HeadquarterPalo Alto, California, United States
Official WebsiteClick here

This is a global design consultancy specialising in human-centred design solutions and providing product, service, and experience design for diverse industries.

2. Frog Design

Company NameFrog Design
Establishment Year1969
HeadquarterSan Francisco, California, United States
Official WebsiteClick here

This company offers innovative product design and strategy services worldwide and focuses on user experience, technology integration, and brand impact.

3. Pentagram

Company NamePentagram
Establishment Year1972
HeadquarterLondon, United Kingdom
Official WebsiteClick here

This is a renowned for multidisciplinary design solutions, including products and branding and delivers creative product design with emphasis on aesthetics and usability.

4. Continuum

Company NameContinuum
Establishment Year1983
HeadquarterBoston, Massachusetts, United States
Official WebsiteClick here

This company provides strategic product design and innovation consulting and helps companies with design thinking and user-centred development.

5. Ziba Design

Company NameZiba Design
Establishment Year1984
HeadquarterPortland, Oregon, United States
Official WebsiteClick here

This company delivers innovative products and industrial design solutions and focuses on combining creativity, functionality, and market insights.

6. Teague

Company NameTeague
Establishment Year1926
HeadquarterSeattle, Washington, United States
Official WebsiteClick here

This company specialises in product design for consumer electronics and aviation and offers integrated design, engineering, and user experience services.

7. Smart Design

Company NameSmart Design
Establishment Year1980
HeadquarterNew York, United States
Official WebsiteClick here

This company provides user-centred product and service design solutions and is known for designing everyday products that enhance usability and experience.

8. Designit

Company NameDesignit
Establishment Year1991
HeadquarterAarhus, Denmark
Official WebsiteClick here

This company focuses on strategic product design and innovation consulting and helps companies create meaningful experiences and digital solutions.

How Big is the Product Design Market 2025: FAQs

The Product Design market was estimated at USD 44 billion in 2024 and is projected to reach USD 77 billion by 2031.
Growth factors include adoption of digital design tools, user-centred design, and demand for innovative and sustainable products.
Consumer electronics, automotive, healthcare, industrial equipment, and digital products are key adopters.
Major companies include IDEO, Frog Design, Pentagram, Continuum, Ziba Design, Teague, Smart Design, and Designit.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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