How Big is the Risk-Based Authentication Market | Manufacturers and Suppliers List 2031

How Big is the Risk-Based Authentication Market?

The growth of the market is driven to rising account-takeover and fraud attempts, rapid rollout of zero-trust programs, expansion of digital banking and e-commerce, and use of behavioral analytics and device intelligence in multi-factor authentication.

Key Growth Drivers of the Risk-Based Authentication Market

• The need for flexible, low-friction authentication is increasing due to the rapid adoption of digital payments and e-commerce.
•  Expansion of identity-first security initiatives and zero-trust architectures throughout businesses
•  In financial services, there are more and more regulatory requirements for robust customer authentication.
•  Using device-bound credentials and FIDO2/WebAuthn, passwordless initiatives
•  Developments in risk signals, behavioral biometrics, and machine learning-based fraud detection

Risk-Based Authentication Market Trends

Risk-Based Authentication Market is experiencing notable momentum with adaptive MFA orchestration that tailors prompt to user and transaction risk. Device-credential-based passwordless logins are becoming more common in consumer and workforce use cases.  Continuous authentication and behavioral biometrics are transitioning from pilots to large-scale implementations.  RBA is being integrated with CIAM and IAM stacks by API-first identity platforms to improve security and streamline login processes.

Emerging Developments in the Risk-Based Authentication Market

Emerging developments in the Risk-Based Authentication Market include vendors are embedding advanced risk engines that blend device reputation and network telemetry, behavioral signals, and threat intelligence in real time. To maintain the user experience, step-up challenges based on contextual risk are being integrated with passkeys.  RBA is being extended by financial institutions to open-banking APIs and high-value B2B payments. Regional compliance requirements are being met and risk scores are becoming more explainable due to privacy-preserving analytics and policy automation.

List of Leading Companies in the Risk-Based Authentication Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Okta

Company Name	Okta
Established Year	2009
Headquarters	San Francisco, United States
Official Website	Click Here

This company provides adaptive MFA and CIAM solutions, integrating policy-based risk evaluation, device context, and passwordless authentication to ensure secure and seamless user access.

2. Microsoft (Entra)

Company Name	Microsoft (Entra)
Established Year	1975
Headquarters	Redmond, United States
Official Website	Click Here

This company offers Conditional Access with risk-based controls, identity protection, passkeys, and integrated user and device risk management to secure enterprise and consumer environments.

3. Cisco (Duo Security)

Company Name	Cisco (Duo Security)
Established Year	2010
Headquarters	Ann Arbor, United States
Official Website	Click Here

This company delivers adaptive MFA and trusted-endpoint solutions, implementing granular risk policies to balance security and seamless user access across multiple platforms.

4. Ping Identity

Company Name	Ping Identity
Established Year	2002
Headquarters	Denver, United States
Official Website	Click Here

This company provides risk-aware SSO, MFA, and CIAM solutions, integrating behavioral analytics and orchestration for step-up authentication and secure access management.

5. ForgeRock

Company Name	ForgeRock
Established Year	2010
Headquarters	San Francisco, United States
Official Website	Click Here

This company offers an identity platform with intelligent access, risk scoring, and journey orchestration, supporting both consumer and workforce identity management.

6. IBM Security

Company Name	IBM Security
Established Year	1911
Headquarters	Armonk, United States
Official Website	Click Here

This company delivers adaptive authentication, fraud prevention, and risk-based access controls, integrating advanced security analytics for enterprise environments.

7. RSA

Company Name	RSA
Established Year	1982
Headquarters	Bedford, United States
Official Website	Click Here

This company provides adaptive authentication and advanced risk engines, combining device, behavior, and transaction context to secure regulated industries.

8. OneSpan

Company Name	OneSpan
Established Year	1991
Headquarters	Chicago, United States
Official Website	Click Here

This company specializes in strong customer authentication and transaction risk analysis, offering secure solutions for banking and financial services.

9. HID

Company Name	HID
Established Year	1991
Headquarters	Austin, United States
Official Website	Click Here

This company delivers identity verification, multi-factor authentication, and risk-based policies linked to device trust and credential management for secure access.

10. LexisNexis Risk Solutions (ThreatMetrix)

Company Name	LexisNexis Risk Solutions (ThreatMetrix)
Established Year	1975
Headquarters	Atlanta, United States
Official Website	Click Here

This company provides digital identity intelligence and device reputation solutions, powering secure transaction and access risk decisions for worldwide organizations.

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