How Big is the Wipes Market | Trends & Forecast 2025

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Code: MTA9841

Publication Date: Oct 2025

How Big is the Wipes Market?

According to 6Wresearch internal database and industry insights, the Global Wipes Market was valued at USD 6 Billion in 2024 and is expected to reach USD 12.8 Billion by 2031, growing at a compound annual growth rate of 10.20% during the forecast period (2025-2031).

The drivers of the market expansion include rising demand for personal hygiene products, increasing use of wet wipes in healthcare and household applications, growing awareness about sanitation, and innovations in biodegradable and eco-friendly wipes.

Key Growth Drivers of the Wipes Market

The rising awareness about hygiene and personal care
Increasing use of wipes in baby care and adult incontinence products
The growth in healthcare and medical applications
The Demand of eco-friendly and biodegradable wipes
Innovations in material and wetting technologies
More expansion of retail and e-commerce channels

Wipes Market Trends

Wipes Market is witnessing significant growth with trends such as increasing demand for antibacterial and disinfectant wipes, eco-friendly and biodegradable products, and multi-purpose household wipes. Baby wipes continue to dominate, while adult care wipes and personal hygiene wipes are gaining popularity. Innovations in texture, fragrance, and wetting solutions are being adopted. Ready-to-use and portable packaging is increasing convenience. Online retail channels and subscription models for wipes are expanding. The use of wipes in travel, hospitality, and food service industries is increasing. People are buying more premium and organic wipes that are made with natural ingredients.

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Emerging Developments in the Wipes Market

Wipes Market is evolving with advancements in eco-friendly and biodegradable materials, innovative packaging, and antimicrobial formulations. Companies are focusing on R&D for gentle and hypoallergenic products. Expansion in online and e-commerce distribution channels is boosting accessibility. Manufacturers and retailers are working together. There is a growing demand for high-end and specialized wipes for skin care and medical use. New technologies are coming out for wetting solutions and wipes with more than one layer. More people are using sustainable methods for making and getting things.