| Code: MTA10119 | Publication Date: Oct 2025 |
This growth is fueled by rising health consciousness, an increase in demand for natural beverages, and an expanding retail presence. In 2024, the industry holds an estimated market share of over 15% within the overall beverage sector.
The India Juice Market is seeing trends emerge, including cold-pressed juices, blends with superfoods, and healthier choices with no preservatives. There is increased consumer interest in wellness products, which fuels the popularity of beverages containing higher nutritional value, and is causing brands to respond to demand for organic and fresh-squeezed beverages. E-commerce platforms and subscription services are supporting growth as well.
The India Juice Market is seeing growth in key developments, with demand increasing for cold-pressed juices, organic or all-natural ingredients and functional beverages that have increased nutritional value. As companies look to respond to the market's need for blends made with herbs, fruits and vegetables, development of offerings is growing. Sustainability is emerging as a development in the market, too, with packaging innovation becoming more important. The growth trajectory of e-commerce platforms and subscription services, in turn, is providing increased access to juice products.