Kissan Ketchup Market Share | Insights, Trends & Growth Analysis 2025

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Code: MTA10122

Publication Date: Oct 2025

What is the Kissan Ketchup Market Share?

According to 6Wresearch internal database and industry insights, the Kissan Ketchup Market is estimated at USD 2.3 billion in 2024, projected to exceed USD 3.8 billion by 2031, registering a CAGR of 7.5% between 2025-2031.

This expansion is driven by the increasing popularity of ketchup consumption with more fast-food options available in quick-serve restaurants, with Kissan's ketchup accounting for roughly 20% market share in 2024.

Growth Factors for Kissan Ketchup Industry

Growing preference for convenience & ready-to-use to use food products.
Growing preference for organic and preservative-free ketchup.
Popularity of fast food and food delivery service options.
Growing urban population and changing lifestyles.
New packaging formats, such as single-serve.

Kissan Ketchup Market Trends

The Kissan Ketchup market is experiencing important trends with an increase in preference for healthier options that include organic and preservative-free ketchup. There is a rise in innovation in packaging as it relates to sustainability, use of eco-friendly materials and convenience or "easy to use." As food preferences evolve, there is a rise in some food categories to attract consumers who want a value-added ketchup with spicy flavours and low sugar. Brands also utilise digital marketing and social media campaigns to connect and resonate with the younger and health-nut audience.

Emerging Developments in the Kissan Ketchup Market

The Kissan Ketchup market is seeing developments with new product launches focused on health-conscious consumers, such as low-sodium and organic ketchup variants. Innovations in packaging, such as reusable and eco-friendly bottles, are gaining traction. Convenience-driven products like single-serve packets and travel-friendly packaging are also becoming popular. Additionally, partnerships with fast food chains and online retail platforms are expanding market reach, contributing to rapid growth and penetration across regions.