Men's grooming market size in India | Industry Trends & Forecast 2025

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Code: MTA10127

Publication Date: Oct 2025

What is the growth rate of the India Men's Grooming Market?

According to 6Wresearch internal database and industry insights, the India Men's Grooming Market is expected to grow at a CAGR of 8.75% during 2025-2031.

This growth can mainly be attributed to the increased awareness of personal grooming, an uptick in men's disposable income, and availability of men's grooming products through a growing number of retail channels.

Growth Factors for India Men's Grooming Industry

A strong awareness of personal grooming amongst men.
The increase of disposable income is being spent on grooming products.
Availability of grooming products online and across the country.
Social media and celebrities advocate grooming for men.
Growing use of premium and specialist men's grooming.

India Men's Grooming Market Trends

The India Men's Grooming Industry is seeing trends such as an increase in, grooming products for men including skincare products such as moisturisers, anti-ageing creams, and cleansers. A significant growth of beard care products are being produced as grooming style habits have changed. The growth of e-commerce and online platforms has enabled increased access to, a range of personal grooming products. Moreover, social media and digital marketing are driving men's grooming goods, as opposed to traditional advertising techniques.

Emerging Developments in the India Men's Grooming Market

The India Men's Grooming Market is experiencing significant developments, such as the introduction of innovative grooming tools and devices designed specifically for men. Brands are focusing on product diversification, offering a wide range of grooming solutions, including skincare, haircare, and shaving products. The emphasis on natural and organic ingredients in grooming products is gaining traction among health-conscious consumers. Additionally, the expansion of retail networks, both online and offline, is enhancing product availability and accessibility for consumers across the country.