Men’s Skincare Market Size | Insights, Trends & Growth Analysis 2025

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Code: MTA10126

Publication Date: Oct 2025

What is the size of Men’s Skincare Market?

According to 6Wresearch internal database and industry insights, the Men’s Skincare Market was valued at USD 13.8 Billion in 2024 and is expected to reach USD 21.6 Billion by 2031, growing at a CAGR of 6.7% during 2025-2031.

The primary drivers of this growth are increasing awareness about grooming among men, rising disposable income, product innovations in natural formulations, and the expanding online retail landscape, which promotes the accessibility of premium skincare.

Growth Factors for Men’s Skincare Industry

Increasing emphasis on self-care and appearance among male customers.
Growing popularity for natural & chemical-free products.
Growing online markets are easing product access and availability.
Brand Marketing and Advertising Activity in Men's Skincare.
Skincare brands are increasing their marketing to male customers.
Technological and brand advancements are developing more effective products tailored for men’s skin.

Men's Skincare Market Trends

Emerging trends to watch include strong preferences for natural and vegan ingredients, multi-purpose products (e.g. all-in-one moisturisers) and deluxe or premium personal grooming kits. In the men’s skincare category, there is expanding growth for anti-ageing creams and sunscreens. Additionally, digital marketing, influencer collaborations, and sustainable packaging trends are reshaping the brand connection to male customers, significantly supporting visibility and adoption in regions.

Emerging Developments in the Men's Skincare Market

The Men's Skincare Market is seeing many developments with formulation options, including botanical and organic ingredients tailored to different skin types. Also, innovative launches like charcoal face wash, hydration serums, and anti-fatigue creams are emerging. The adoption of eco-responsible packaging, subscription-based sales, and digital skin assessments for product customisation is contributing to market changes. With the expansion of online retail and speciality stores, brands are selling to broader audiences more efficiently.