Menstrual cup market size in India | Insights, Trends & Growth Analysis 2025

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Code: MTA10128

Publication Date: Oct 2025

What is the growth rate of the India Menstrual Cup Market?

According to 6Wresearch internal database and industry insights, the India Menstrual Cup Market is expected to grow at a CAGR of 6.6% during 2025-2031.

The key drivers for this growth are growing awareness of sustainable menstrual hygiene products, governmental actionable initiatives to encourage menstrual health, and a growing preference towards eco-friendly alternatives to disposable sanitary products.

Growth Factors for India Menstrual Cup Industry

Increased preference towards eco-friendly alternatives to disposable sanitary products
Increased disposable income leading to greater affordability of menstrual cups
Growth in e-commerce platforms is enhancing accessibility
Support from non-governmental organisations regarding menstrual cup distribution
Cultural acceptance of reusable menstrual product behaviour

India Menstrual Cup Market Trends

The India Men's Cup Market is experiencing significant trends attributed to the changing preferences of consumers and social changes. Women's changing preferences towards menstrual hygiene products are sustainable and cost efficient. More women are moving towards reusable menstrual cups and away from traditional disposable menstrual products. Government initiatives such as distributing menstrual cups in rural areas are growing awareness and accessibility. The availability of menstrual cups via e-commerce platforms is providing an increase in accessibility to menstrual cups very accessible to a wider audience and continuing to grow the market.

Emerging Developments in the India Menstrual Cup Market

The India Menstrual Cup Market is evolving with notable developments, including government-led initiatives like the Thinkal project in Kerala, which aims to distribute menstrual cups to underprivileged women. Such programs are accompanied by awareness campaigns and training sessions to ensure proper usage. Furthermore, collaborations with non-governmental organizations are facilitating the distribution of menstrual cups in rural areas, thereby increasing their adoption. These efforts are contributing to a significant shift towards sustainable menstrual hygiene practices across the country.