Moisturizer market size in India | Insights, Trends & Growth Analysis 2025

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Code: MTA10173

Publication Date: Oct 2025

What is the growth rate of the India Moisturizer Market?

According to 6Wresearch internal database and industry insights, the India Moisturizer Market is expected to grow at a CAGR of 9% during 2025-2031.

The main driver of growth within the skincare market is the increased awareness around skincare and its advantages. As consumer disposable income increases, they are willing to buy better quality products, and the trend toward personalised and natural skincare products is growing for people who want skincare tailored to their specific needs and desires.

Growth Factors for India Moisturizer Industry

Growing consumer awareness about skincare and personal grooming.
Increasing disposable incomes and spending on skincare-related products.
Growth in consumer propensity to use natural and organic ingredients in their skin care routine.
The development of e-commerce platforms is expanding consumers' ability to buy a wider range of products.
Impact of social media/beauty influencers on the persuasive purchasing behaviour of skincare routines & products.

India Moisturizer Market Trends

The India moisturizer market is displaying trends such as increased demand for natural and organic products, as consumers look for "chemical-free" and "skin-friendly" products in their skincare routine. Additionally, demand for personalised skincare solutions for product development using AI will gain traction, where diagnostic assessments are paired with formulations personalised to clients' needs. Growth in the premium and anti-ageing skincare segment is considerable in India due to increased disposable income, along with consumers' awareness of improving their skin's health prospects in the long term.

Emerging Developments in the India Moisturizer Market

The India moisturizer market is seeing developments focused on expanding product offerings and increasing consumer accessibility. Brands are introducing specialized creams catering to different skin types, leading to increased demand across both urban and rural markets. The rise of e-commerce and online beauty platforms is expanding access to a wide range of moisturizing cream products, enhancing market growth.