| Code: MTA10202 | Publication Date: Oct 2025 |
The main drivers of this growth are rapid urbanisation, increasing disposable incomes, evolving consumer lifestyles, and a growing preference for convenient, ready-to-eat meals and snacks.
There are significant trends in the packaged food industry, fueled by shifting consumer demand and technology. Health-focused and functional food offerings are becoming increasingly popular among consumers, leading to an uptick in low-fat, low-sugar, high-protein, organic, and clean-label products. The ability to satisfy the consumer trend towards e-commerce and quick commerce options has greatly expanded access to products and increased options with delivery to the consumer's home. Brands are increasingly placing focus on more sustainable or eco-friendly packaging options, given current environmental discussions.
The packaged food industry is changing with the emergence of new developments, such as the rise of AI-based testing tools that allow for real-time results with less manual effort and intervention. Innovations and solutions will also need to be designed for 5G and future network protocols, as these new protocols emerge with a focus on more efficient and accurate solutions for OTA testing. Subscription-based models are on the rise, as the strategic partnerships between testing companies and network providers are being formed to address the increased demands for testing high-performance devices.
Some of the leading companies include: