Peanut butter market size in India | Industry Trends & Growth Insights 2025

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Code: MTA10214

Publication Date: Oct 2025

What is the growth rate of the India Peanut Butter Market?

According to 6Wresearch internal database and industry insights, the India Peanut Butter Market is expected to grow at a CAGR of 8.1% during 2025-2031.

The primary factors supporting growth in this market are the increase in health-conscious consumers, increasing demand for plant-based protein alternatives, and growing demand for convenient, ready-to-eat food options that meet the needs of today’s consumers who seek nutritious, accessible food choices in fast-paced lifestyles.

Growth Factors for India Peanut Butter Industry

Increase in plant-based protein demand with rising health consciousness.
Growth of fitness and wellness trends, which promote peanut butter as a healthy snack option.
The increase in demand for vegan and gluten-free food products.
Expansion of retail and online sales, increasing accessibility of peanut butter.
Increase awareness about peanuts as a source of essential nutrients.

India Peanut Butter Market Trends

The India Peanut Butter market is seeing a rise in demand for organic, sugar-free, and low-fat peanut butter options due to the health-conscious consumer trend towards cleaner, natural products. The increased availability of individual-serving and on-the-go packaging of peanut butter is contributing to busy lifestyles. There is also a rising trend of using peanut butter in a range of food applications from smoothies to desserts, making it even more popular in Indian kitchens.

Emerging Developments in the India Peanut Butter Market

The India Peanut Butter market is evolving with new developments such as the introduction of innovative flavor options, including chocolate, honey, and spicy variants, to cater to a broader audience. Companies are also focusing on improving the nutritional profile of their products by adding additional ingredients like chia seeds, flaxseeds, and other superfoods. As demand increases, brands are exploring sustainable packaging options to reduce environmental impact and appeal to eco-conscious consumers.