Pen market size in India | Industry Trends & Growth Insights 2025

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Code: MTA10217

Publication Date: Oct 2025

What is the growth rate of the India Pen Market?

According to 6Wresearch internal database and industry insights, the India Pen Market is expected to grow at a CAGR of 6.2% during 2025-2031.

The primary catalysts for this expansion are the rising usage of pens in educational settings, the increased interest in premium and luxury writing tools, and the growing desire for sustainable and eco-friendly products.

Growth Factors for India Pen Market

Growing requirement for pens in educational and office supplies
Increase in disposable income resulting in the premiumization of writing instruments
Demand for sustainable and eco-friendly pens driven by environmental issues
Increased interest in personalized and branded pens used as promotional tools
Increased online retail channels that make a range of writing products available.

India Pen Market Trends

India Pen market continues to trend as a result of the recent increase in the demand for premium writing instruments, especially from professionals and students. There is also an increased interest in environmentally sustainable pens made from recycled materials, which resonates with the general interest in the environment. With more consumers now inclined to shop online, a variety of different pens will be available to consumers as businesses continue to invest in digital marketing to target the potential to reach younger shoppers online.

Emerging Developments in the India Pen Market

The India Pen Market is expected to grow with emerging developments such as the increasing demand for luxury and high-quality pens among professionals and collectors. Brands are focusing on innovation in eco-friendly and reusable pens, appealing to sustainability-conscious consumers. Additionally, with the growing trend of personalized writing instruments, companies are offering customizable pens, expanding their market offerings through online platforms.