Perfume market size in India | Industry Trends & Growth Insights 2025

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Code: MTA10218

Publication Date: Oct 2025

What is the growth rate of the India Perfume Market?

According to 6Wresearch internal database and industry insights, the India Perfume Market is expected to grow at a CAGR of 7.5% during 2025-2031.

The primary catalysts behind this growth can be attributed to increased disposable income, rising demand for premium and luxury goods, and the increasing effect of fashion trends on consumer behavior.

Growth Factors for India Perfume Industry

Growing consumer awareness around personal grooming and hygiene.
Demand for natural, organic, and alcohol-free perfumes as consumers move toward sustainable and health-oriented products.
Growing popularity of high-end perfumes by Millennials and Generation Z.
Expansion of e-commerce platforms for convenient access to numerous perfumes.
Innovation of fragrance combinations, specifically long-lasting and unique fragrances.

India Perfume Market Trends

There are a number of trends evolving in the India Perfume sector, for example, increased interest in niche and luxury fragrances. Consumers are choosing natural and organic perfumes with sustainable packaging increasingly, and this is shifting the entire product pathway. There are also increased demands for personalisation and customised fragrances, providing a more bespoke product. In addition, the rise of social media and influencer marketing continue to heighten consumer awareness when making purchasing decisions.

Emerging Developments in the India Perfume Market

The perfume market in India is changing as new products are incorporating sustainable packaging and green formulations to focus on eco-friendly consumers. Additionally, there has been a rise in demand for gender-neutral perfumes to cater to a variety of consumers. With the growing number of online retailers and premium subscription services, brands are now offering tailored perfume experiences that have increased in popularity among Indian consumers.