Personal care wipes market size | Industry Trends & Growth Insights 2025

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Code: MTA10219

Publication Date: Oct 2025

What is the size of Personal care wipes Market?

According to 6Wresearch internal database and industry insights, the Global Personal Care Wipes Market was valued at USD 20.5 Billion in 2024 and is expected to reach USD 29.4 Billion by 2031, growing at a compound annual growth rate of 4.60% during the forecast period (2025-2031).

The primary factors driving this growth include an increasing demand for hygiene conveniences, rising awareness of personal cleanliness, and increased disposable income, which translates into more personal care consumption.

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Growth Factors for Personal Care Wipes Industry

Increasing consumer desire for on-the-go hygiene products
Increased awareness regarding the importance of personal cleanliness
Growth in disposable income is leading to higher expenditures on personal care
Growth of retail channels, especially online, makes the product easier to access
Innovations in product formulations that shift towards more natural and skin-friendly products

Personal Care Wipes Market Trends

The Personal Care Wipes are witnessing the trend of introducing eco-friendly and biodegradable products to appeal to environmentally conscious consumers. Brands are also focusing on creating wipes with additional skincare benefits, such as moisturising and anti-ageing products. Similarly, there is a trend towards subscription services for personal care wipes, providing convenience for consumers, along with personalisation.

Emerging Developments in the Personal Care Wipes Market

Emerging developments in the personal care wipes market include the formulation of wipes with enhanced skincare properties, such as anti-ageing and moisturising benefits. Companies are investing in sustainable packaging solutions to appeal to eco-conscious consumers. Additionally, there is a growing trend of integrating advanced technologies in manufacturing processes to improve product quality and efficiency.