| Code: MTA10338 | Publication Date: Oct 2025 |
The main drivers of this growth are the rising popularity of functional beverages, consumers' more health-conscious and wellness-minded lifestyles, and the growing use of adaptogenic ingredients to help reduce stress and enhance cognitive function.
The trends to watch for in the India Pizza Market involve customisation and craftsmanship of the pizza product, as consumers look for different flavours or healthier options more aligned with personal preferences. With online ordering growth, cloud kitchens and third-party delivery aggregators are changing the way pizzas are sold and consumed. Increased demand for vegan cheese, gluten-free crusts, and sustainable packaging experiences is indicative of changing consumer attitudes towards quality, health, or sustainability.Â
The India Pizza Market is experiencing developments, in part driven by innovation, use of technology. Pizza brands are increasing their investments in AI driven demand forecasting, automated kitchens and app-based loyalty programs to drive efficiencies. Local brands are sourcing fresh produce from farmers where local farms are nearby, and larger international chains are competing in tier II and III cities. Brands are also testing regional or local flavors as part of an overall strategy to re-engage local consumers, and diversify their brand penetration among different demographics.
Some of the leading companies include: