Terry Towel market size in India | Industry Trends & Forecast 2025

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Code: MTA10409

Publication Date: Oct 2025

What is the growth rate of the India Terry Towel Market?

According to 6Wresearch internal database and industry insights, India Terry Towel Market is expanding at a CAGR of 6.8% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include increasing demand from hospitality and healthcare industries, rising domestic consumption driven by urban lifestyle changes, growing exports of premium quality towels, and the adoption of sustainable and organic cotton production practices supported by government textile initiatives.

Key Growth Drivers of the India Terry Towel Market

Rising domestic demand from residential and hospitality sectors
Increasing export opportunities to Europe, the US, and the Middle East
Growing preference for organic and sustainable cotton materials
Advancements in textile manufacturing and dyeing technologies
Expanding e-commerce and retail distribution channels
Government support for textile sector modernization and sustainability

India Terry Towel Market Trends

India Terry Towel Market is witnessing steady growth with increasing adoption of eco-friendly and organic cotton towels driven by consumer awareness toward sustainability. Demand for luxury and high-GSM terry towels is growing in hospitality and premium home segments. Online platforms have made branded and personalized towels easier to find and buy. Additionally, to meet the demand for hygiene, manufacturers are making quick-dry and antimicrobial versions. Combining digital printing with advanced weaving technologies is making products more appealing and giving them more design options.

Emerging Developments in the India Terry Towel Market

India Terry Towel Market is evolving through increasing R&D investments in water-efficient dyeing and finishing technologies. Manufacturers are shifting toward zero-discharge and sustainable production units to reduce environmental impact. Textile exporters are working with international retail brands to get their products to more people. In major textile clusters like Solapur, Gujarat, and Tamil Nadu, the market is also seeing capacity growth. Additionally smart textiles and automation are being used to make quality control and production more efficient.