Tissue Paper market size in India | Industry Trends & Forecast 2025

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Code: MTA10407

Publication Date: Oct 2025

What is the growth rate of the India Tissue Paper Market?

According to 6Wresearch internal database and industry insights, India Tissue Paper Market is expanding at a CAGR of 6.3% during the forecast period 2025-2031.

There are several factors contributing to the market expansion including increasing hygiene awareness among consumers, growing demand from hospitality and healthcare industries, rapid urbanization, rising disposable incomes, and the expansion of organized retail and e-commerce platforms enhancing product accessibility across urban and semi-urban areas.

Key Growth Drivers of the India Tissue Paper Market

Rising awareness regarding personal hygiene and cleanliness
Increasing consumption of facial tissues, napkins, and toilet papers
Growing demand from institutions in the hospitality and healthcare sectors
The rise of organized retail and online distribution channels
Launch of high-end and environmentally friendly tissue paper goods
The government is putting a lot of emphasis on programs that promote cleanliness and health.

India Tissue Paper Market Trends

India Tissue Paper Market is witnessing notable growth with increasing preference for soft, biodegradable, and high-quality tissues. Consumers are shifting towards sustainable and eco-friendly options made from recycled and virgin fibers. Since more people move to cities, the use of high-quality tissues in hotels, restaurants, and offices is growing. Manufacturers are making smaller, more portable packaging formats. Automation in making tissue and new technologies for processing pulp are making production more efficient. Furthermore, marketing efforts emphasizing hygiene and comfort are influencing consumer buying behavior.

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Emerging Developments in the India Tissue Paper Market

India Tissue Paper Market is evolving through the adoption of advanced paper converting machinery and environment-friendly production processes. Companies are putting money into research and development to make eco-friendly alternatives like bamboo and bagasse-based tissue papers. More tissue makers are working with packaging innovators to make their products more appealing and useful. Also, companies in the country are growing their distribution networks in Tier 2 and Tier 3 cities. Competition is also changing as more supermarkets and online stores are selling private label brands. Additionally, all production facilities are starting to use methods that save water.