Toast Market Share | Industry Trends & Forecast 2025

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Code: MTA10405

Publication Date: Oct 2025

What is the Toast Market Share?

According to 6Wresearch internal database and industry insights, the Global Toast Market was valued at USD 7.2 billion in 2024 and is projected to reach USD 12.8 billion by 2031, expanding at a CAGR of 8.5% during the forecast period 2025-2031.

This expansion is driven by increasing demand for convenient breakfast options, rising urbanization, growing popularity of packaged bakery foods, and product innovations such as fortified and flavored toast varieties. The market accounted for around 22% share within the overall packaged bakery food segment in 2024.

Key Growth Drivers of the Toast Market

Rising preference for ready-to-eat and on-the-go breakfast products
Expanding retail and e-commerce channels offering packaged toast
Increasing demand for multigrain, gluten-free, and fortified toast variants
New products with natural ingredients that last longer on the shelf
More working-class people living in cities with busy lives
Investment of money into automated bakery production and smart packaging

Toast Market Trends

Toast Market is witnessing rapid growth with notable trends such as the introduction of high-fiber and protein-enriched toast products catering to health-conscious consumers. The clean-label movement is also helping to boost the demand for artisanal and organic baked goods. Manufacturers are focusing on using eco-friendly packaging and getting their ingredients from farms close by to appeal to eco-friendly customers. Online grocery stores are making it easier for people to get what they want, and younger customers are coming in for flavored and new kinds of toast. The market is getting stronger as people are moving toward toast products that are of higher quality and add value.

Emerging Developments in the Toast Market

Toast Market is evolving through continuous advancements in manufacturing and flavor enhancement technologies. Therefore, to improve quality and productivity, producers are putting money into automated machines and energy-efficient baking processes. Using vacuum and nitrogen packaging methods is helping to keep products fresh for longer. Working together with retail chains is helping bakery brands get their products seen by more people. Fortified toast with vitamins and minerals is becoming more common, which is making it more nutritious. Furthermore, the rise of gluten-free and plant-based formulas is giving manufacturers new ways to grow.