Toilet Paper Market Size in India | Growth, Trends & Insights 2025

What is the growth rate of the India Toilet Paper Market?

The market growth is attributed to rising urbanization, increasing awareness regarding hygiene, growing disposable incomes, and the expansion of organized retail and e-commerce platforms that make premium hygiene products more accessible.

Key Growth Drivers of the India Toilet Paper Market

• The awareness of personal hygiene and sanitation is increasing among consumers
• The urban population is expanding with changing lifestyle preferences
• The demand is rising from hospitality and commercial sectors
• The retail ***** of premium tissue products is improving
• Sustainability-focused innovations in recycled and eco-friendly toilet papers
• Government initiatives promoting hygiene and sanitation practices

India Toilet Paper Market Trends

India Toilet Paper Market is witnessing notable growth trends such as the increasing shift towards premium, scented, and multi-ply toilet papers. More and more manufacturers and consumers are using biodegradable and environmentally friendly materials. Additionally, more people are choosing tissue papers that are soft and have been tested on skin. E-commerce sites are becoming an important way to sell toilet paper. Furthermore, the demand from hotels, airports, and corporate offices is helping the market grow, and private-label brands are entering the market with prices that are competitive.

Emerging Developments in the India Toilet Paper Market

India Toilet Paper Market is evolving with innovations in eco-friendly and bamboo-based toilet paper production. More money is being put into automated manufacturing facilities to make them more efficient and meet the rising demand. Companies are also working on making packaging that is small and easy to carry. New technologies that make processing paper pulp easier and save water are becoming more popular. Partnerships between hygiene brands from the US and other countries are adding to their product lines, and recycling and sustainable sourcing are becoming of greater significance.

List of Leading Companies in the India Toilet Paper Market

Some of the leading companies include:

• Kimberly-Clark Corporation
• Procter & Gamble Co.
• Essity AB
• Unicharm Corporation
• Georgia-Pacific LLC
• Vishal Papertech (India) Ltd.
• Origami Cellulo Private Limited

Frequently Asked Questions About the Market Study (FAQs):