Toothbrush market size in India | Industry Trends & Forecast 2025

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Code: MTA10403

Publication Date: Oct 2025

What is the growth rate of the India Toothbrush Market?

According to 6Wresearch internal database and industry insights, India Toothbrush Market is expanding at a CAGR of 6.1% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising awareness about oral hygiene, increasing disposable incomes, growing of electric and battery-operated toothbrushes, expansion of organized retail channels, and marketing campaigns promoting dental health by leading FMCG and oral care brands.

Key Growth Drivers of the India Toothbrush Market

Rising awareness of oral hygiene and preventive dental care
Increasing adoption of electric and battery-powered toothbrushes
Expanding urban population and higher disposable incomes
The strong marketing initiatives by oral care brands
Growth in e-commerce and modern retail distribution networks
Rising preference for personalized and soft-bristle toothbrushes

India Toothbrush Market Trends

India Toothbrush Market is witnessing significant transformation with the growing popularity of electric and smart toothbrushes, particularly among urban consumers. More people are aware of the environment and want eco-friendly toothbrushes made of bamboo and other materials that break down naturally. Manufacturers are making ergonomic designs and soft-bristle versions for people with sensitive gums and teeth. In addition, subscription-based oral care models are becoming more common in big cities. Branding strategies that focus on dentist recommendations and tech features are making the market more premium.

Emerging Developments in the India Toothbrush Market

India Toothbrush Market is evolving through product diversification and technological innovations. Leading players are investing in R&D to develop rechargeable, Bluetooth-enabled, and pressure-sensitive toothbrushes. More companies are working with dentists to raise awareness and test their products. Companies are also paying attention to packaging that is good for the environment and materials that can be recycled. Therefore, to reach rural markets with cheap manual toothbrushes. Additionally, private labels and brands that sell directly to consumers are coming into the market with custom designs and value packs.