Toothpaste market share in India | Industry Trends & Forecast 2025

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Code: MTA10397

Publication Date: Oct 2025

What is the growth rate of the India Toothpaste Market?

According to 6Wresearch internal database and industry insights, India Toothpaste Market is expanding at a CAGR of 6.8% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising awareness about oral hygiene, increasing disposable incomes, growing rural of oral care products, product diversification with herbal and medicated variants, and strong marketing initiatives by leading FMCG companies promoting daily oral health routines.

Key Growth Drivers of the India Toothpaste Market

Growing consumer awareness of dental hygiene and preventive care
The use of herbal, ayurvedic, and fluoride-free products
The growth of cities and the rise in disposable income
New products that help with whitening, sensitivity, and gum care
The growth in online shopping and modern retail sales

India Toothpaste Market Trends

India Toothpaste Market is witnessing notable trends with a growing shift towards natural and ayurvedic toothpaste formulations. Consumers are increasingly preferring products with herbal ingredients such as neem, clove, and charcoal due to their perceived safety and effectiveness. The market is also going through a premiumization phase, where demand is rising for specialized toothpaste that protects against cavities, whitens teeth, and soothes sensitive teeth. Manufacturers are making smaller pack sizes so they can reach people who live in rural areas. They are also making high-end versions for cities at the same time. The online retail channel is becoming more popular as brands build up their online presence and offer subscription-based models for oral care kits.

Emerging Developments in the India Toothpaste Market

India Toothpaste Market is evolving through advancements in formulation technologies and sustainability initiatives. Leading players are developing toothpaste with eco-friendly packaging and recyclable tubes. More people are focusing on research and development to make products that mix herbal ingredients with clinically tested active compounds to better protect teeth. Strategic partnerships with dentists and educational campaigns are helping to build trust with consumers. Companies are also adding kids toothpaste and other products for older customers to their product lines. Private label and direct-to-consumer (D2C) oral care brands are making the competition in the market.