Top 10 Potato Chips Companies in India | Manufacturers & Analysis 2025

Top 10 Potato Chips Companies in India

This growth is largely fueled by evolving consumer snacking habits, rising urbanization, and the increasing availability of innovative flavors and healthier variants such as baked and low-fat chips. Also, the rapid expansion of organized retail and e-commerce, along with aggressive marketing campaigns, is further boosting brand visibility.

This report emphasizes the Top 10 Potato Chips Companies in India, as acknowledged through widespread analysis conducted by 6Wresearch internal database. Directed by in-depth market evaluation and industry experts, these leading companies have been known as the primary leaders driving growth and innovation in the India Potato Chips Industry.

List of Leading Companies in the India Potato Chips Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1.DFM Foods Ltd

DFM Foods, with its Crax brand, offers a range of chips and namkeen products, leveraging innovative flavors and strong retail presence across India.

2.ITC Limited

ITC’s Bingo! brand has carved a niche with bold flavors, youth-centric campaigns, and diverse formats, appealing to both traditional and experimental snack lovers.

3.Balaji Wafers Pvt. Ltd

Balaji Wafers is a strong regional and national player known for delivering quality potato chips at affordable prices, with a deep distribution reach across India.

4.Prataap Snacks Ltd

Prataap Snacks, under its Yellow Diamond brand, offers a range of chips catering to both mainstream and regional tastes, supported by growing rural and urban penetration.

5.PepsiCo India Holdings Pvt. Ltd

PepsiCo India dominates the market with its flagship brand Lay’s, offering a wide range of flavors and formats, from classic salted to innovative local tastes, supported by robust marketing and distribution.

6.Haldiram’s

Haldiram’s blends traditional snacking heritage with modern potato chip offerings, focusing on both domestic and export markets with quality-driven production.

7.Parle Products Pvt. Ltd

Parle, known for its extensive snack portfolio, offers a variety of chips under different sub-brands, focusing on taste, affordability, and mass appeal.

8.Too Yumm! (Guiltfree Industries Ltd)

Too Yumm! positions itself as a health-conscious snack brand, offering baked chips that cater to the growing demand for low-calorie and guilt-free indulgence.

9.Bikaji Foods International Ltd

Bikaji, a major traditional snacks brand, has expanded into the potato chips category with regional flavor infusions and modern packaging.

10.Uncle Chipps (PepsiCo India)

Uncle Chipps, a nostalgic favorite in India, continues to hold strong brand recall with its “Bole mere lips, I love Uncle Chipps” campaign and classic taste profile.

 

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