Tourism market size in India | Growth, Trends & Insights 2025

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Code: MTA10394

Publication Date: Oct 2025

What is the growth rate of the India Tourism Market?

According to 6Wresearch internal database and industry insights, India Tourism Market is expanding at a CAGR of 11.2% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising disposable incomes, increasing domestic and international travel, government initiatives promoting heritage and eco-tourism, development of smart cities and travel infrastructure, and the growing adoption of digital platforms for travel planning and booking.

Key Growth Drivers of the India Tourism Market

Increasing government investments in tourism infrastructure and promotion
The rising interest in cultural, adventure, and eco-tourism
Growth in online travel booking and digital tourism services
Expanding middle-class population with higher disposable income
Promotion of medical and wellness tourism attracting foreign travelers
Enhanced air connectivity and development of new tourist destinations

India Tourism Market Trends

India Tourism Market is witnessing major trends such as the growing popularity of sustainable and responsible tourism with travelers opting for eco-friendly destinations and accommodations. AI-powered travel planning and virtual tours are changing the way people travel in the digital age. There is a growing need for travel packages that are personalized and include experiences. As people visit local places and take short weekend trips, domestic tourism is growing quickly. Social media and changing lifestyle preferences are helping heritage, wellness, and rural tourism become more popular.

Emerging Developments in the India Tourism Market

India Tourism Market is evolving through the adoption of advanced technologies like AI chatbots, augmented reality tours, and digital payment systems enhancing visitor convenience. Partnerships between the public and private sectors are helping to modernize the infrastructure for tourism. More money is going into theme-based tourism circuits like spiritual, coastal, and adventure routes. New businesses are offering new travel experiences that focus on sustainability and getting people involved in their communities. The visa liberalization policies and marketing campaigns are also bringing in a lot of tourists.