Saudi Arabia malt beverages market is projected to experience growth at a CAGR of 6.5% from 2025 to 2031

Barley segment by Source held the highest revenue share in the Saudi Arabia malt beverages market -6Wresearch

Barley accounts for the largest share of Saudi Arabia malt beverages market, driven by its traditional and widely accepted use in malt beverages, which is favored for its flavor profile and availability. Barley-based malt drinks are particularly popular in the Kingdom due to their long-standing presence and established consumer preference. The increasing demand for non-alcoholic alternatives, combined with barley’s role in premium malt beverage formulations, strengthens its position as the top revenue contributor.

According to 6wresearch, the Saudi Arabia malt beverages market is projected to experience growth at a CAGR of 6.5% from 2025 to 2031. Between 2021 and 2024, Saudi Arabia malt beverages market grew steadily, driven by a surge in tourism and hospitality developments under Vision 2030. In 2023, tourism investments hit high, with licenses issued for accommodation facilities—a rise from 2022. Licensed operators for hospitality accommodation grew, significantly expanding consumption points for non-alcoholic malt beverages.

Moreover, private tourism accommodation licenses surged in 2024, while tourist arrivals increased. With increasing demand across hotels, resorts, and dining venues, malt beverages emerged as popular premium alternatives, benefiting from rising consumer preference for alcohol-free and health-conscious options.

Looking ahead to 2025–2031, the Saudi Arabia malt beverages market is expected to see accelerated growth, driven by giga-projects such as Qiddiya, Red Sea, and AlUla, alongside major tourist events such as the 2025 Formula 1 Grand Prix and the 2034 FIFA World Cup. The country is targeting hotel rooms by 2031—boosting beverage demand from new luxury resorts and fine-dining venues. Moreover, hotel occupancy is projected to grow steadily, reaching more by 2028, signaling a rising volume of on-premises consumption opportunities.

According to Sumit, Senior Research Analyst, 6Wresearch, Flavored malt beverages account for the largest share of the Saudi Arabia malt beverages market, driven by increasing consumer demand for innovative, refreshing, and culturally tailored drink options. Flavored malt beverages, including fruit-infused variants, have become increasingly popular as a premium choice for younger, health-conscious consumers looking for alternative beverages that are both enjoyable and socially acceptable. The expanding hospitality sector, including cafes and upscale restaurants, also contributes to the growing preference for flavored options, further boosting their market share.

The Saudi Arabia malt beverages market (2025-2031) report provides an in-depth analysis with 14 figures and 4 tables, covered in 56 pages. The report thoroughly covers market by source and product type. Saudi Arabia malt beverages market outlook report provides an unbiased and detailed analysis of the on-going Saudi Arabia malt beverages market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.