Constant decline in ASP, increasing demand from the SMB segment as well as technological advancements in the printing methods are the key factors driving the India Document Printer market. However, growing acceptance of smart phones, e-readers and tablets as delivery systems are acting as a hurdle for the growth of Document Printers in the country.
According to 6Wresearch, India Document Printer Market shipments registered 0.76 million units during CY Q1 2015. Hewlett Packard led the market followed by Epson and Canon. Other major players were Ricoh, Brother, Samsung and Kyocera.
Source: 6Wresearch Quarterly India Document Printer Market, CY 1Q’ 2015.
Note: Refurbished, repaired and returned Document Printer units have not been considered.
Key Highlights (CY 1Q 2015)
- As many as 13 vendors shipped Document Printers
- Hewlett Packard and Epson together captured around 67% share of the market
- 6 OEM’s shipped above 15,000 Document Printers
According to Pulkit Shrivastava (Analyst, 6Wresearch-India Electronics Division), “Printers featuring laser technology retained its market leadership capturing around 52% share followed by Inkjet printers. There has been a consistent rise in the demand for laser technology owing to fast printing speed, better ownership cost and efficient use of peripherals such as toner.
During CY Q1 2015, the Multi-function printers amounted to 67% of the total market share. Multi-function printers are more economical as well as they offer all round office solutions such as printing, scanning and copying providing the SOHO segment a better option as compared to traditional document printers.
Further, Document printers with Wi-Fi constituted around 20% of the total market share during CY 1Q 2015. Implementation of BYOD policy and increasing need for workforce mobility have fuelled the demand for wireless printers in India. The OEMs are also launching printers offering wireless compatibility resulting in the growth of such devices.
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