Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Product (Neckties, Bowties, Others), By Wearing Type (Self-tied, Pre-tied) And Competitive Landscape
| Product Code: ETC057378 | Publication Date: May 2021 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry, the Asia Pacific neckwear market is projected to reach USD 6.4 billion by 2031, growing from USD 4.3 billion in 2024, at a CAGR of 4.1% during the forecast period 2025–2031.
| Report Name | Asia Pacific Neckwear Market | 
| Forecast Period | 2025-2031 | 
| CAGR | 4.1% | 
| Market Size | USD 6.4 billion by 2034 | 
| Growing Sector | Fashion Accessories | 
The Asia Pacific Neckwear Market report thoroughly covers the market by Product Type, countries, and wearing type. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The rising urban populations, increasing disposable incomes, and growing fashion awareness are supporting the consistent growth in Asia Pacific neckwear market. Products such as bow ties, ties, and scarves are widely accepted for semi-formal, formal, and casual occasions. Expanding corporate culture, global fashion influences, and increasing demand for premium and customized neckwear are boosting sales. Moreover, online retail channels and e-commerce platforms have made neckwear more accessible, contributing significantly to overall market expansion across the region.
Asia Pacific Neckwear Market is expected to grow at a significant CAGR of 4.1% during the forecast period 2025-2031. A key driver fueling the Asia Pacific neckwear market growth is the rising demand for functional and fashionable accessories. Necktie sales are supported by formalwear acceptance and growing corporate culture, while fashion-conscious consumers embrace bow ties and scarves as style statements. Consumer purchases are pushed by access to international fashion trends, rising urbanization, and increasing disposable incomes. E-commerce platforms present better exposure and convenience, which accelerates adoption. In addition, demand for premium and personalized neckwear intensifies Asia Pacific neckwear market growth, generating prospects for innovative designs and new product lines.
The Asia Pacific neckwear market encounters numerous challenges that hinder its growth, including strong competition between global and domestic players, uncertain raw material costs, and shifting consumer demands. Flexible spending on fashion accessories may decrease due to economic fluctuations in certain areas. The office wear and shifts in corporate dress codes are normalized now, which affects necktie demand. In addition, low-cost imports and counterfeit products are threatening prominent companies’ Asia Pacific neckwear market share. Companies have to adjust to changing trends and maintain brand differentiation to maintain profitability and growth.
The Asia Pacific neckwear market is going through transformational trends. Some of the major trends are personalization, seasonal fashion collections, and environmentally friendly and sustainable materials. Consumers gradually prefer products made from organic or recycled fabrics and designs that showcase their personal style. Wearable electronics and smart scarves are evolving in premium segments. Sales in urban economies are supported by celebrity endorsement, collaboration with designers, and influencer marketing. The rise of e-commerce also allows better access to fashion trends, which broadens the market through various nations in the Asia Pacific region.
There are several investment prospects offered by the Asia Pacific neckwear market, such as sustainable and premium product lines catering to fashion-conscious consumers. Vietnam, India, and Indonesia are some of the developing economies, that present strong growth potential owing to an increasing middle-class population. Market reach and brand visibility are improved by omnichannel tactics and e-commerce. Prospects with high margins are offered by partnering with designers, limited-edition collections, and personalized services. In addition, investment in online retail infrastructure and marketing campaigns may intensify consumer trust and fuel engagement, ensuring long-term returns for investors.
Prominent players leading the Asia Pacific neckwear market include Giorgio Armani, Brooks Brothers, LVMH, Brackish, Ralph Lauren, Turnbull & Asser, The Tie Bar, and Battistoni. Through strong branding, premium product services, and tactical collaborations, these companies remain dominant in the industry. They invest in high-quality and sustainable materials, personalization, and fashion partnerships. They gain a competitive advantage due to their emphasis on advanced and traditional neckwear products, it also helps them cater to various consumer segments in semi-urban and urban areas.
Government regulations in the Asia Pacific region encourage sustainable and ethical practices in the fashion industry, including neckwear production. Policies promote the use of eco-friendly fabrics, ethical sourcing, and responsible manufacturing practices to reduce environmental impact. Transparency in supply chains is emphasized to enhance consumer trust. Labor safety standards, fair trade practices, and textile waste reduction initiatives are being implemented to ensure ethical operations. These regulations influence production, distribution, and marketing practices in the neckwear market regionally.
The future of Asia Pacific neckwear market looks promising, it is anticipated to sustain their consistent progress owing to urbanization, growing fashion awareness, and heightening corporate culture. In the future, trends will be shaped by premium, sustainable, and personalized products. To reach a wider consumer base, omnichannel retail, e-commerce, and digital marketing will have major roles. Product services are projected to be reshaped by advancements in designs, fabrics, and wearable technology. Finally, with rising prospects for companies to distinguish themselves through quality, sustainability, and style, the Asia Pacific is set to become a center for fashion accessories.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
China is expected to dominate the Asia Pacific neckwear market due to its large middle-class population, growing corporate sector, and high adoption of fashion accessories. The country’s urban centers show strong demand for premium and customized neckwear products.
According to Ravi Bhandari, Research Head, 6Wresearch, neckties lead the product type segment in the Asia Pacific neckwear market. Their versatility, formal appeal, and widespread use in corporate and social settings make them the largest contributor to market revenue.
The self-tied segment is the leading wearing type in the Asia Pacific neckwear market. It is preferred for its traditional styling, elegance, and suitability for formal events, with increasing adoption across professionals and fashion-conscious consumers.
The market report provides a detailed analysis of the following market segments:
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 Asia Pacific Neckwear Market Overview | 
| 3.1 Asia Pacific Regional Macro Economic Indicators | 
| 3.2 Asia Pacific Neckwear Market Revenues & Volume, 2021 & 2031F | 
| 3.3 Asia Pacific Neckwear Market - Industry Life Cycle | 
| 3.4 Asia Pacific Neckwear Market - Porter's Five Forces | 
| 3.5 Asia Pacific Neckwear Market Revenues & Volume Share, By Countries, 2021 & 2031F | 
| 3.6 Asia Pacific Neckwear Market Revenues & Volume Share, By Product, 2021 & 2031F | 
| 3.7 Asia Pacific Neckwear Market Revenues & Volume Share, By Wearing Type, 2021 & 2031F | 
| 4 Asia Pacific Neckwear Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.3 Market Restraints | 
| 5 Asia Pacific Neckwear Market Trends | 
| 6 Asia Pacific Neckwear Market, 2017 - 2027 | 
| 6.1 Asia Pacific Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 6.2 Asia Pacific Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 7 China Neckwear Market, 2021 - 2031 | 
| 7.1 China Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 7.2 China Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 8 India Neckwear Market, 2021 - 2031 | 
| 8.1 India Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 8.2 India Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 9 Japan Neckwear Market, 2021 - 2031 | 
| 9.1 Japan Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 9.2 Japan Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 10 Australia Neckwear Market, 2021 - 2031 | 
| 10.1 Australia Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 10.2 Australia Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 11 Indonesia Neckwear Market, 2021 - 2031 | 
| 11.1 Indonesia Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 11.2 Indonesia Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 12 Philippines Neckwear Market, 2017 - 2027 | 
| 12.1 Philippines Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 12.2 Philippines Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 13 Thailand Neckwear Market, 2021 - 2031 | 
| 13.1 Thailand Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 13.2 Thailand Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 14 Malaysia Neckwear Market, 2021 - 2031 | 
| 14.1 Malaysia Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 14.2 Malaysia Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 15 Singapore Neckwear Market, 2021 - 2031 | 
| 16 Rest of Asia Neckwear Market, 2017 - 2027 | 
| 16.1 Rest of Asia Neckwear Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 16.2 Rest of Asia Neckwear Market, Revenues & Volume, By Wearing Type, 2021 - 2031 | 
| 17 Asia Pacific Neckwear Market Key Performance Indicators | 
| 18 Asia Pacific Neckwear Market - Opportunity Assessment | 
| 18.1 Asia Pacific Neckwear Market Opportunity Assessment, By Countries, 2021 & 2031F | 
| 18.2 Asia Pacific Neckwear Market Opportunity Assessment, By Product, 2021 & 2031F | 
| 18.3 Asia Pacific Neckwear Market Opportunity Assessment, By Wearing Type, 2021 & 2031F | 
| 19 Asia Pacific Neckwear Market - Competitive Landscape | 
| 19.1 Asia Pacific Neckwear Market Revenue Share, By Companies, 2024 | 
| 19.2 Asia Pacific Neckwear Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 20 Company Profiles | 
| 21 Recommendations | 
| 22 Disclaimer |