| Product Code: ETC5519354 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Bhutan Lingerie Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 5.27% in 2028, following an initial rate of 2.41%, before easing to 3.46% at the end of the period.

Bhutan's Lingerie market is anticipated to experience a stable growth rate of 4.92% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Lingerie Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Lingerie Market - Industry Life Cycle |
3.4 Bhutan Lingerie Market - Porter's Five Forces |
3.5 Bhutan Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Bhutan Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bhutan Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and acceptance of lingerie as a fashion essential in Bhutanese society |
4.2.2 Growing disposable income and changing lifestyle preferences driving demand for premium lingerie products |
4.2.3 Influence of global fashion trends and increasing focus on personal grooming among Bhutanese consumers |
4.3 Market Restraints |
4.3.1 Cultural norms and conservative values impacting the acceptance and adoption of lingerie products in Bhutan |
4.3.2 Limited availability of trendy and high-quality lingerie brands in the Bhutanese market |
4.3.3 High import duties and taxes leading to increased prices of lingerie products in Bhutan |
5 Bhutan Lingerie Market Trends |
6 Bhutan Lingerie Market Segmentations |
6.1 Bhutan Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 Bhutan Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 Bhutan Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 Bhutan Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 Bhutan Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 Bhutan Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 Bhutan Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 Bhutan Lingerie Market Import-Export Trade Statistics |
7.1 Bhutan Lingerie Market Export to Major Countries |
7.2 Bhutan Lingerie Market Imports from Major Countries |
8 Bhutan Lingerie Market Key Performance Indicators |
8.1 Social media engagement and online presence of lingerie brands in Bhutan |
8.2 Number of new lingerie stores or brands entering the Bhutanese market |
8.3 Consumer surveys indicating changing preferences towards lingerie styles and brands |
8.4 Average spending per capita on lingerie products in Bhutan |
8.5 Number of fashion events or collaborations featuring lingerie brands in Bhutan |
9 Bhutan Lingerie Market - Opportunity Assessment |
9.1 Bhutan Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Bhutan Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bhutan Lingerie Market - Competitive Landscape |
10.1 Bhutan Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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