Brazil Men Shorts Market (2025-2031) | Share, Trends, Revenue, Size, Companies, Growth, Outlook, Analysis, Forecast, Industry & Value

Brazil Men Shorts Market Highlights

Report Name	Brazil Men Shorts Market
Forecast Period	2025-2031
Market Size	USD 850 Million-1200 Million
CAGR	8.2%
Growing Sector	Apparel

Topics Covered in the Brazil Men Shorts Market Report

The Brazil Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Brazil Men Shorts Market Size & Analysis

In 2025, the Brazil Men Shorts market is valued at approximately $ 850 million, with a projected compound annual growth rate (CAGR) of 8.2% over the next five years. Additionally, by 2031, the market is expected to reach around $ 1200 million. The apparel sector holds significant position in the overall market.

Brazil Men Shorts Market Synopsis

The men’s shorts market in Brazil is experiencing robust growth, driven by shifting fashion trends and a growing preference for casual, comfortable, and versatile clothing. As Brazil’s climate supports year-round warm weather, shorts remain a popular wardrobe staple for various occasions, from casual wear to outdoor activities such as sports, hiking, and beach outings. The market is also being fueled by the rise of athleisure trends, with more consumers opting for performance-oriented shorts that combine style and functionality. Additionally, the growing adoption of e-commerce platforms is making it easier for consumers to access a wide variety of men’s shorts, while local and international brands are increasingly offering sustainable and eco-friendly options to cater to the environmentally conscious segment. The market continues to expand as Brazilian consumers place a higher value on comfort, style, and practicality in their clothing choices.

According to 6Wresearch, Brazil Men Shorts market size is projected to grow at a CAGR of 8.2% during 2025-2031. The growth of the men’s shorts market in Brazil is driven by several key factors, including the increasing demand for comfortable and casual clothing, which aligns with the rising popularity of athleisure and relaxed fashion trends. Brazil’s warm climate, especially in coastal regions, plays a major role in sustaining year-round demand for shorts, as consumers prioritize comfort in daily wear and outdoor activities like sports, hiking, and beach vacations. The growing e-commerce sector also supports market expansion by providing consumers with easy access to a wide range of products from both local and international brands.

Additionally, rising interest in sustainable fashion and eco-friendly clothing is driving brands to adopt environmentally conscious production methods, further fueling consumer interest. However, the market faces challenges such as price sensitivity in certain segments of the population, which can limit the demand for premium or sustainably produced shorts. Moreover, the fluctuating economic conditions in Brazil, such as inflation and exchange rate volatility, can affect consumer purchasing power, making it challenging for brands to maintain consistent growth. Additionally, competition from local and global players intensifies the need for differentiation through design, quality, and pricing strategies. Despite these challenges, the market is poised for steady growth, driven by evolving fashion trends and increasing consumer preference for comfort and functionality.

Brazil Men Shorts Market Trends

• Rising Popularity of Athleisure - The growing trend of athleisure has led to increased demand for versatile, performance-oriented shorts that can be worn for both sports and casual settings.
• Sustainable Fashion - There is a rising consumer demand for eco-friendly and sustainable shorts, with brands incorporating organic materials and environmentally responsible production processes.
• E-commerce Growth - The increasing popularity of online shopping is driving the availability and accessibility of a wide range of men’s shorts, especially through global platforms and local retailers.
• Casualization of Fashion - A shift towards more relaxed and comfortable clothing, particularly in urban areas, is boosting demand for stylish and functional shorts suitable for everyday wear.
• Diverse Fabric Innovations - The use of innovative fabrics, including moisture-wicking, quick-dry, and breathable materials, is becoming more prevalent in men’s shorts to cater to sports and outdoor activities.

Investment Opportunities in the Brazil Men Shorts Market

• Sustainable and Eco-friendly Products - Investing in the development of environmentally friendly men’s shorts using organic cotton, recycled materials, and sustainable manufacturing processes to cater to the growing demand for eco-conscious fashion.
• E-commerce Expansion - Opportunities for investment in expanding online retail platforms and creating direct-to-consumer channels to tap into Brazil’s growing e-commerce market for men’s shorts.
• Athleisure and Performance Wear - Investing in athleisure-focused shorts that combine comfort, style, and functionality for active consumers, capitalizing on the popularity of sportswear and casual wear.
• Technology and Fabric Innovation - Investing in the development of advanced fabric technologies such as moisture-wicking, UV protection, and anti-odor treatments to enhance product performance, particularly for active and outdoor lifestyle segments.

Key Players in the Brazil Men Shorts Market

Key companies in Brazil men’s shorts market include global brands such as Nike, Adidas, and Under Armour, which lead the athleisure and sportswear segments with a wide variety of functional and stylish shorts. Fashion retailers like H&M, Zara, and Uniqlo also play a significant role, offering trendy and affordable options that appeal to style-conscious consumers. Local brands such as Lupo and Malwee have a strong presence in the Brazilian market, offering both casual and comfortable men’s shorts.

Additionally, outdoor-focused companies like Columbia Sportswear and The North Face cater to consumers interested in durable, performance-oriented shorts for outdoor and active pursuits. Premium brands like Lacoste, Tommy Hilfiger, and Ralph Lauren offer high-end shorts for fashion-forward and luxury-seeking customers. Additionally, some of these players hold majority of the Brazil Men Shorts market share. Moreover, these companies, alongside emerging local and sustainable fashion brands, continue to shape the Brazilian market, offering a diverse range of products to cater to varying consumer preferences and needs.

Government Regulations in the Brazil Men Shorts Market

In Brazil, government regulations related to the men’s shorts market primarily focus on consumer protection, environmental sustainability, and labor practices. The National Institute of Metrology, Quality and Technology (INMETRO) sets quality standards for textiles and clothing to ensure safety and durability of products in the market. Additionally, Brazil enforces regulations related to the labeling and classification of textiles, requiring accurate information on fabric composition, care instructions, and manufacturing origins.

With increasing consumer demand for sustainability, the Brazilian government is promoting eco-friendly practices within the textile industry through the National Solid Waste Policy and other environmental regulations that encourage recycling and the reduction of waste in manufacturing processes. Further, these initiatives have further boosted the Brazil Men Shorts market revenues. Furthermore, labor laws ensure fair working conditions for those involved in the production of garments, including the men’s shorts segment. As sustainability becomes more of a priority, compliance with these regulations is pushing brands to adopt greener and more ethical manufacturing practices.

Future Insights of the Brazil Men Shorts Market

The future of the Brazil men shorts market looks promising, with continued growth driven by evolving consumer preferences for comfort, style, and functionality. The rise of athleisure and casual wear trends, coupled with an increasing interest in outdoor activities and fitness, will continue to fuel demand for versatile and performance-oriented shorts. As sustainability becomes a key consideration for Brazilian consumers, brands will focus more on eco-friendly materials and ethical production practices. E-commerce will remain a significant driver, with online shopping providing greater access to diverse product offerings.

Additionally, the integration of innovative fabrics, such as moisture-wicking and UV-protective materials, will enhance product appeal. As the market continues to be influenced by global fashion trends, there is significant potential for local brands to cater to specific regional preferences while offering contemporary designs. Overall, the market is expected to expand with a growing emphasis on convenience, sustainability, and personalization, ensuring a positive outlook for the coming years.

Regular Brief Category to Dominate the Market - By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in the Brazil men’s underwear market is experiencing steady growth, driven by increasing consumer preference for comfort, fit, and everyday wearability. As the demand for practical, versatile, and affordable undergarments rises, regular briefs remain a popular choice for men seeking traditional, supportive, and functional underwear. The category’s growth is further fueled by the availability of diverse fabric options such as cotton, modal, and performance materials, offering enhanced breathability and moisture-wicking properties. Additionally, fashion-forward designs and branding efforts by leading companies are expanding the appeal of regular briefs, making them not only a practical choice but also a fashionable one.

Specialty Stores Category to Dominate the Market – By Distribution Channel

The specialty stores distribution channel is experiencing notable growth in Brazil, driven by the increasing consumer preference for personalized shopping experiences and a wide range of curated product selections. These stores offer specialized products, often with a focus on quality, brand experience, and expert customer service, making them highly appealing to consumers seeking tailored options.

As disposable income rises and consumer spending shifts towards premium and niche products, specialty stores are capitalizing on this demand by providing exclusive collections, limited-edition items, and specialized goods that aren't readily available in mass-market retailers. Moreover, with the rise of experiential shopping, specialty stores are evolving into lifestyle destinations, integrating in-store experiences that cater to specific consumer interests, further enhancing their appeal.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Brazil Men Shorts Market Overview
• Brazil Men Shorts Market Outlook
• Market Size of Brazil Men Shorts Market, 2024
• Forecast of Brazil Men Shorts Market, 2031
• Historical Data and Forecast of Brazil Men Shorts Revenues & Volume for the Period 2021-2031
• Brazil Men Shorts Market Trend Evolution
• Brazil Men Shorts Market Drivers and Challenges
• Brazil Men Shorts Price Trends
• Brazil Men Shorts Porter's Five Forces
• Brazil Men Shorts Industry Life Cycle
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Product Type for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Trunks for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Others for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Online for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Brazil Men Shorts Market Revenues & Volume, By Specialty Stores for the Period 2021-2031
• Brazil Men Shorts - Import Export Trade Statistics
• Brazil Men Shorts - Market Opportunity Assessment, By Type
• Brazil Men Shorts - Market Opportunity Assessment, By Application
• Brazil Men Shorts Market - Top Companies Market Share
• Brazil Men Shorts Market - Competitive Benchmarking, By Technical and Operational Parameters
• Brazil Men Shorts Market - Company Profiles
• Brazil Men Shorts Market - Key Strategic Recommendations

Markets Covered

The Brazil Men Shorts market report provides a detailed analysis of the following market segments -

By Product Type

• Regular Brief
• Trunks
• Boxer Brief
• Boxer Shorts
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores