| Product Code: ETC099340 | Publication Date: Jun 2021 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The electric shavers import market in China experienced a significant shift in 2024, with Germany, Netherlands, Indonesia, Japan, and even domestic production dominating the supply chain. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), reached a very high level, indicating a more consolidated market landscape. The negative compound annual growth rate (CAGR) of -13.57% from 2020 to 2024 and a steep decline in growth rate from 2023 to 2024 at -22.21% suggest challenges and changes in consumer demand or competitive dynamics impacting the industry.

The China electric shavers market is experiencing steady growth driven by factors such as rising disposable incomes, increasing urbanization, and a growing emphasis on personal grooming. Consumers are increasingly opting for electric shavers due to their convenience, efficiency, and technological advancements such as precision cutting blades and ergonomic designs. Key players in the market are investing in research and development to introduce innovative features and cater to evolving consumer preferences. Additionally, the rising popularity of online shopping platforms and increasing awareness about grooming products are further fueling market growth. With a large population base and a growing middle-class segment, China presents significant opportunities for electric shaver manufacturers to expand their presence and capture a larger market share.
The China Electric shavers market is experiencing significant growth driven by factors such as increasing disposable income, growing awareness about personal grooming, and technological advancements in product features. Consumers are increasingly opting for electric shavers over traditional razors due to convenience, efficiency, and the ability to achieve a closer shave. Key trends in the market include the rising popularity of multifunctional electric shavers that offer features such as wet/dry shaving capabilities, precision trimming, and skin-friendly technology. Additionally, there is a growing demand for eco-friendly and sustainable electric shavers that align with the increasing focus on environmental consciousness among consumers. Overall, the China Electric shavers market is poised for continued expansion with a focus on innovation and meeting consumer preferences.
Some challenges faced in the China electric shavers market include intense competition among both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, the market is influenced by rapidly changing consumer preferences and technological advancements, requiring companies to constantly innovate to stay ahead. Counterfeit products and intellectual property issues also pose a significant challenge, impacting brand reputation and consumer trust. Furthermore, the diverse consumer base in China, with varying income levels and preferences, makes it challenging for companies to effectively target their products and marketing strategies. Overall, navigating these challenges requires companies to be agile, innovative, and focused on building strong brand loyalty in a competitive and dynamic market environment.
The China electric shavers market presents several lucrative investment opportunities due to the increasing disposable income, growing urban population, and rising awareness about personal grooming. With the rise of e-commerce platforms and the popularity of online shopping in China, there is a significant potential for direct-to-consumer sales of electric shavers. Additionally, the demand for innovative and technologically advanced grooming products is on the rise, creating opportunities for companies to introduce smart features and customization options in electric shavers. Investing in research and development to cater to the specific needs and preferences of Chinese consumers, as well as focusing on sustainability and eco-friendly practices, can further differentiate a brand in this competitive market and drive growth and profitability.
The Chinese government has implemented several policies related to the electric shavers market to promote consumer safety, environmental protection, and industry development. These policies include quality standards and certifications to ensure product safety and performance, as well as regulations on the disposal and recycling of electronic waste to minimize environmental impact. Additionally, the government has offered incentives and support for domestic electric shaver manufacturers to enhance innovation and competitiveness in the global market. Import tariffs and trade restrictions may also affect the industry, as the government aims to balance domestic production and international trade relationships. Overall, government policies in China`s electric shavers market prioritize consumer welfare, sustainable manufacturing practices, and the growth of domestic businesses in the industry.
The future outlook for the China Electric shavers market appears promising, with continued growth anticipated due to factors such as rising disposable incomes, increasing urbanization, and a growing focus on personal grooming among the population. Technological advancements in electric shavers, such as improved battery life, precision cutting blades, and innovative designs, are also expected to drive market demand. Additionally, the rising trend of e-commerce platforms and online retail channels providing easy access to a wide range of electric shaver products will further fuel market expansion. Overall, the China Electric shavers market is projected to experience steady growth in the coming years, presenting opportunities for both domestic and international players to capitalize on the expanding consumer base and evolving preferences in personal care products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Electric shavers Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Electric shavers Market Revenues & Volume, 2021 & 2027F |
3.3 China Electric shavers Market - Industry Life Cycle |
3.4 China Electric shavers Market - Porter's Five Forces |
3.5 China Electric shavers Market Revenues & Volume Share, By Product, 2021 & 2027F |
3.6 China Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2027F |
3.7 China Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F |
3.8 China Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2027F |
4 China Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in China leading to higher purchasing power for electric shavers. |
4.2.2 Growing awareness about personal grooming and hygiene among Chinese consumers. |
4.2.3 Technological advancements in electric shavers leading to better performance and features. |
4.3 Market Restraints |
4.3.1 Competition from traditional manual razors and other grooming methods. |
4.3.2 Price sensitivity among certain consumer segments in China. |
5 China Electric shavers Market Trends |
6 China Electric shavers Market, By Types |
6.1 China Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 China Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 China Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 China Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 China Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 China Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 China Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 China Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 China Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 China Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 China Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 China Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 China Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 China Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 China Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 China Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 China Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 China Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 China Electric shavers Market Import-Export Trade Statistics |
7.1 China Electric shavers Market Export to Major Countries |
7.2 China Electric shavers Market Imports from Major Countries |
8 China Electric shavers Market Key Performance Indicators |
8.1 Average unit selling price of electric shavers in China. |
8.2 Number of new product launches and innovations in the electric shavers market. |
8.3 Consumer satisfaction and loyalty metrics for electric shaver brands. |
8.4 Adoption rate of electric shavers among different age groups in China. |
8.5 Percentage of online sales versus offline sales for electric shavers in the Chinese market. |
9 China Electric shavers Market - Opportunity Assessment |
9.1 China Electric shavers Market Opportunity Assessment, By Product, 2021 & 2027F |
9.2 China Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2027F |
9.3 China Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F |
9.4 China Electric shavers Market Opportunity Assessment, By Type, 2021 & 2027F |
10 China Electric shavers Market - Competitive Landscape |
10.1 China Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 China Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |