Market Forecast By Product Type (Clips & Pins, Head Bands, Wigs & Extensions, Elastics & Ties, Others), By Distribution Channel (Supermarkets & Hypermarkets, General Stores, Online) And Competitive Landscape
| Product Code: ETC085600 | Publication Date: Jun 2021 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The China Hair Accessories Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Beginning strongly at 6.93% in 2025, growth softens to 5.58% in 2029.

| Report Name | China Hair Accessories Market |
| Forecast period | 2025-2029 |
| CAGR | 5.58% |
| Growing Sector | Wigs & Extensions |
The China Hair Accessories Market report thoroughly covers the market by product type and distribution channel. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities, and key drivers to help stakeholders align their strategies with current and future market dynamics. Government policies promoting local manufacturing and environmental sustainability also shape the market.
The growing demand for fashion accessories and personal grooming has been driving the robust growth in the China hair accessories market. Another key factor driving the market is millennial and Gen Z customers who prioritize stylish and varied choices. Market expansion is accelerated by rising availability of hair accessories through online and offline channels. In addition, the increase in disposable income and shifting beauty trends also play a major role in market growth.
The China Hair Accessories Market is anticipated to grow at a CAGR of 5.58% during the forecast period 2025–2029. Key factors that drive the China hair accessories market include the increasing demand for hair accessories like wigs, extensions, and elastic ties. Users looking for products that offer both style and functionality also support market expansion. There has been a rise in market share due to advancements in product design. The market is anticipated to experience steady growth owing to the growth of e-commerce platforms.
The China hair accessories market encounters several obstacles that hinder its growth. Major challenges include fluctuating raw material costs for hair-related products like synthetic fibers for wigs. In addition, counterfeiting and unauthorized sales of branded hair accessories is also a key hurdle for prominent brands. Market revenue is lack of awareness related to advantages of high-quality hair accessories. The availability of substitutes at lower prices also restricts consumer spending. Furthermore, managing sustainable and eco-friendly practices in production continues to be a challenge.
The China hair accessories market is experiencing significant trends. Key trends include the rising use of sustainable and environmentally friendly materials in products like clips and elastics. Another trend is the rising demand for biodegradable hair accessories, as consumers are gaining awareness of environmental effects. There’s a rising popularity of personalized hair accessories targeting individual choices. The visibility and demand for unique and stylish products are improving due to the growth of influencer marketing and social media.
The China hair accessories market offers compelling opportunities for growth. Promising investment prospects can be found in online retail, personalized products, and sustainable material production. Market growth is expanded by partnerships with regional designers, influencers, and beauty brands. New pathways are opened by the demand for wigs and extensions in the fashion and entertainment industry.
The China hair accessories market is led by several prominent players, including Henan Rebecca Hair Products Co., Ltd., one of the largest producers of hair products globally. Based in Xuchang, Henan, Rebecca Hair has a significant presence in international markets, particularly in Africa. Another key player is Xuchang Longqi Hair Products Co., Ltd., which is also headquartered in Xuchang, a region known as the "wig capital of the world."
The Chinese government regulates the hair accessories industry through policies focused on product safety, environmental compliance, and intellectual property protection. Import duties on synthetic fibers and materials, as well as regulations on the use of chemical substances in hair products, ensure consumer safety and environmental responsibility. Government initiatives promoting local manufacturing of beauty products also play a role in shaping the industry landscape, boosting domestic production and reducing reliance on imports.
The future of the China hair accessories market looks promising, with further growth expected in personalized, sustainable, and technologically advanced products. Innovations such as smart hair accessories equipped with sensors or accessories designed for specific hair types are expected to create new market segments. Additionally, the rising influence of Chinese fashion trends on global markets will boost demand for Chinese hair accessories, leading to increased exports and market expansion opportunities.
The report offers a comprehensive study of the following market segments and their leading categories:
Wigs and extensions are expected to dominate the China hair accessories market, driven by the growing demand for fashionable and high-quality products. With a rising focus on beauty and personal expression, consumers seek wigs and extensions that enhance their hairstyles.
According to Adammya, Senior Research Analyst at 6Wresearch, online sales channels are expected to dominate the China hair accessories market due to the growing trend of online shopping and the convenience of digital platforms.
Female consumers continue to dominate the China hair accessories market, driven by the increasing focus on personal grooming and fashion. Women are the primary consumers of hair accessories, particularly in urban areas where fashion trends evolve rapidly.
The Market report covers a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 China Hair Accessories Market Overview |
| 3.1 China Country Macro Economic Indicators |
| 3.2 China Hair Accessories Market Revenues & Volume, 2019-2029 |
| 3.3 China Hair Accessories Market - Industry Life Cycle |
| 3.4 China Hair Accessories Market - Porter's Five Forces |
| 3.5 China Hair Accessories Market Revenues & Volume Share, By Product Type, 2019-2029 |
| 3.6 China Hair Accessories Market Revenues & Volume Share, By Distribution Channel, 2019-2029 |
| 4 China Hair Accessories Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of the Chinese population leading to higher spending on hair accessories. |
| 4.2.2 Growing trend of customization and personalization in hair accessories. |
| 4.2.3 Rising influence of social media and online platforms in promoting hair accessories, driving demand. |
| 4.3 Market Restraints |
| 4.3.1 Intense competition from both domestic and international hair accessories brands. |
| 4.3.2 Fluctuating raw material prices impacting the production costs. |
| 4.3.3 Changes in fashion trends leading to shifts in consumer preferences. |
| 5 China Hair Accessories Market Trends |
| 6 China Hair Accessories Market, By Types |
| 6.1 China Hair Accessories Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 China Hair Accessories Market Revenues & Volume, By Product Type, 2019-2029 |
| 6.1.3 China Hair Accessories Market Revenues & Volume, By Clips & Pins, 2019-2029 |
| 6.1.4 China Hair Accessories Market Revenues & Volume, By Head Bands, 2019-2029 |
| 6.1.5 China Hair Accessories Market Revenues & Volume, By Wigs & Extensions, 2019-2029 |
| 6.1.6 China Hair Accessories Market Revenues & Volume, By Elastics & Ties, 2019-2029 |
| 6.1.7 China Hair Accessories Market Revenues & Volume, By Others, 2019-2029 |
| 6.2 China Hair Accessories Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 China Hair Accessories Market Revenues & Volume, By Supermarkets & Hypermarkets, 2019-2029 |
| 6.2.3 China Hair Accessories Market Revenues & Volume, By General Stores, 2019-2029 |
| 6.2.4 China Hair Accessories Market Revenues & Volume, By Online, 2019-2029 |
| 7 China Hair Accessories Market Import-Export Trade Statistics |
| 7.1 China Hair Accessories Market Export to Major Countries |
| 7.2 China Hair Accessories Market Imports from Major Countries |
| 8 China Hair Accessories Market Key Performance Indicators |
| 8.1 Online engagement metrics such as social media followers, likes, shares, and comments on hair accessories brands' pages. |
| 8.2 Customer satisfaction scores and feedback from surveys and reviews. |
| 8.3 Number of collaborations with influencers or celebrities to promote hair accessories. |
| 8.4 Percentage of revenue from new product launches in the hair accessories segment. |
| 8.5 Growth in online sales and website traffic for hair accessories brands. |
| 9 China Hair Accessories Market - Opportunity Assessment |
| 9.1 China Hair Accessories Market Opportunity Assessment, By Product Type, 2019-2029 |
| 9.2 China Hair Accessories Market Opportunity Assessment, By Distribution Channel, 2019-2029 |
| 10 China Hair Accessories Market - Competitive Landscape |
| 10.1 China Hair Accessories Market Revenue Share, By Companies, 2024 |
| 10.2 China Hair Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |