Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Component (Solutions , Services), By Deployment Mode (On-Premises, Cloud), By Location Type (Indoor Location, Outdoor Location), By Application (Risk management, Emergency response management, Customer experience management, Remote monitoring, Supply chain planning and optimization, Sales and marketing optimization, Location selection and optimization), By Industry Vertical (Retail, Manufacturing, Government and defense, Media and entertainment, Transportation and logistics, Energy and utilities, Telecom and IT, Healthcare), By Organization Size (Small and medium-sized enterprises, Large enterprises) And Competitive Landscape
| Product Code: ETC4609614 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 |
According to 6Wresearch internal database and industry insights, the Europe Location Analytics Market was accounted at nearly USD 5.4 billion in 2024 and is projected to reach nearly USD 12 billion by 2031, exhibiting a compound annual growth rate (CAGR) of around 12.1% during the forecast period (2025–2031).
Below mentioned are the evaluations of year-wise growth rate along with key drivers
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2020 | 7.5 | Rising use of digital maps and geospatial dashboards in logistics and field operations. |
| 2021 | 8.3 | Fast adoption of location-based marketing and in-store heatmaps in retail and eCommerce. |
| 2022 | 9.1 | Growth in smart city projects and traffic optimization programs using real-time spatial data. |
| 2023 | 10.2 | Increasing integration of IoT sensors and telematics data with analytics platforms for asset tracking. |
| 2024 | 11 | Stronger demand for AI-driven spatial insights across public services, healthcare planning and omni-channel commerce. |
The Europe Location Analytics Market report thoroughly covers the market by countries, component, location type, application, industry vertical, organization size and deployment mode. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.
| Report Name | Europe Location Analytics Market |
| Forecast Period | 2025-2031 |
| Market Size | USD 12 billion by 2031 |
| CAGR | 12.1% |
| Growing Sector | Retail |
Europe Location Analytics Industry is expanding steadily as enterprises, SMEs and public-sector organizations embed spatial intelligence into decision-making. Location analytics allows organizations to combine maps, geospatial data, customer journeys and operational information to understand patterns such as store catchment, traffic flows, disease spread and infrastructure demand. Growth is supported by the proliferation of mobile devices, rising use of GPS and telematics, investment in smart cities and the need to optimize last-mile delivery and site selection.
Below mentioned are some prominent drivers and their influence on the Europe Location Analytics Market dynamics:
| Drivers | Primary Segments Affected | Why it Matters |
| Smart City and Urban Mobility Programs | Germany, UK, Spain; Government, Transport | Drives real-time traffic, transport and infrastructure analytics for better planning. |
| Omni-Channel Retail and eCommerce Expansion | Retail, eCommerce, SMEs | Supports store planning, last-mile delivery and hyperlocal marketing. |
| Healthcare Resource and Risk Mapping | Healthcare, Government | Gives healthcare capacity planning, put in danger mapping and emergency response. |
| Growth of IoT, Telematics and Connected Assets | Logistics, Manufacturing, Large Enterprises | Enhances routing, fleet efficiency and asset visibility through spatial insights. |
| Regulatory Push for Open Geospatial Data | Government, SMEs, Analytics Providers | Pushes invention through access to standardized maps and public geospatial data. |
Europe Location Analytics Market is expected to grow steadily at around 12.1% CAGR between 2025 and 2031.Market development is supported by rising adoption of GIS platforms, mobile mapping tools and AI-enhanced spatial analytics through industries. Big enterprises make use of location analytics to harmonize multi-country operations, rationalize store networks and refine logistics. SMEs highly access cloud-based location intelligence solutions via subscription models to support site selection, targeted promotions and fleet routing without any heavy upfront investment. Public agencies and healthcare institutions apply geospatial analytics to design emergency services, environmental monitoring and infrastructure investments aligned with regional demand.
Below mentioned are some major restraints and their influence on the Europe Location Analytics Market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Data Privacy and Geolocation Consent Rules | eCommerce, Retail, Healthcare | Strict privacy rules limit use of detailed location data. |
| Complexity of Integrating Disparate Data Sources | Large Enterprises, Government | Incorporating POS, CRM, IoT and mapping systems raises cost and timelines. |
| Shortage of Skilled Geospatial and Data Professionals | SMEs, Public Sector | Shortage of geospatial talent slows down analytics adoption. |
| High Initial Investment in Advanced Platforms | Healthcare, Government, Traditional Industries | Upcoming GIS avenues need huge budgets and phase rollout. |
| Legacy IT Environments and Siloed Systems | Manufacturing, Transport | Legacy systems hinder real-time data flow and reduce analysis value. |
Europe Location Analytics Market faces challenges such as maintaining accurate geospatial datasets across countries, aligning formats between public and commercial data sources and meeting strict privacy requirements for location information. Along with that, vendors must ensure support to data residency, access controls and anonymization. Organizations also needs to tackle change management when shifting to interactive dashboards.
Several significant trends are impacting Europe Location Analytics Industry:
Some of the notable investment opportunities are:
Below is the list of prominent companies leading in the Europe Location Analytics Market Share:
| Company Name | Esri |
|---|---|
| Established Year | 1969 |
| Headquarters | Redlands, California, USA |
| Official Website | Click Here |
Esri offers the ArcGIS platform, a comprehensive suite for mapping, spatial analytics and location intelligence.
| Company Name | HERE Technologies |
|---|---|
| Established Year | 1985 |
| Headquarters | Amsterdam, Netherlands |
| Official Website | Click Here |
HERE Technologies provides digital maps, location data and real-time traffic services across Europe.
| Company Name | Hexagon AB (Hexagon Geospatial) |
|---|---|
| Established Year | 1992 |
| Headquarters | Stockholm, Sweden |
| Official Website | Click Here |
Hexagon delivers geospatial software, sensors and location intelligence platforms that help European customers manage assets, infrastructure and urban environments.
| Company Name | SAP SE |
|---|---|
| Established Year | 1972 |
| Headquarters | Walldorf, Germany |
| Official Website | Click Here |
SAP integrates location analytics within its enterprise applications and BI tools, enabling European enterprises to embed maps and spatial KPIs.
| Company Name | CARTO |
|---|---|
| Established Year | 2012 |
| Headquarters | New York, USA (EU Hub: Madrid, Spain) |
| Official Website | Click Here |
CARTO provides a cloud-native location intelligence platform focused on data scientists and analysts.
Government introduced numerous measures that give support in the Europe Location Analytics Market Growth. The INSPIRE Directive (Infrastructure for Spatial Information in Europe) provides standardized geospatial data sharing among public authorities, which will help bolster the ecosystem for interoperable location analytics solutions. The Open Data Directive and national open-data programs, such as France’s data.gouv.fr and the UK’s Geospatial Commission initiatives, expand access to high-value spatial datasets for innovators and enterprises.
Europe Location Analytics Market Growth is forecasted to remain robust as organizations continue to embed spatial intelligence into strategic and operational decisions. Demand for cloud-based platforms, real-time mobility analytics, indoor mapping and AI-driven spatial models is expected to increase across both private and public sectors. Along with that, location analytics will play a core role in decarbonization strategies, resilient infrastructure planning, healthcare capacity management and frictionless retail experiences.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Rashika, Senior Research Analyst, 6Wresearch, Germany leads the Europe Location Analytics Market Size due to its strong industrial foundation, advanced transportation infrastructure and high adoption of geospatial technologies in manufacturing, mobility and public administration.
Solutions are anticipated to dominate the Europe Location Analytics Market Growth as enterprises increasingly adopt advanced analytics, mapping platforms, geocoding tools and location intelligence suites to integrate spatial insights into operations.
Cloud deployment is projected to dominate as organizations prefer scalable, flexible and low-maintenance platforms to manage large geospatial datasets and run analytics across multiple regions.
Indoor Location is expected to dominate due to rising adoption of indoor positioning systems in retail stores, healthcare facilities, transport hubs and large commercial buildings.
Customer Experience Management leads the application segment as enterprises utilize location analytics to enhance in-store engagement, improve merchandising, optimize service delivery and personalize marketing.
Retail is expected to dominate in value terms as retailers increasingly rely on location analytics for store network planning, assortment optimization, footfall tracking and competitor mapping.
Large Enterprises are projected to dominate the Europe Location Analytics Market owing to their advanced analytics capabilities, extensive operations and adoption of enterprise-grade GIS solutions.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Location Analytics Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Location Analytics Market Revenues & Volume, 2021 & 2031F |
| 3.3 Europe Location Analytics Market - Industry Life Cycle |
| 3.4 Europe Location Analytics Market - Porter's Five Forces |
| 3.5 Europe Location Analytics Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Europe Location Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
| 3.7 Europe Location Analytics Market Revenues & Volume Share, By Deployment Mode , 2021 & 2031F |
| 3.8 Europe Location Analytics Market Revenues & Volume Share, By Location Type , 2021 & 2031F |
| 3.9 Europe Location Analytics Market Revenues & Volume Share, By Application, 2021 & 2031F |
| 3.10 Europe Location Analytics Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
| 3.11 Europe Location Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
| 4 Europe Location Analytics Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Location Analytics Market Trends |
| 6 Europe Location Analytics Market, 2021 - 2031 |
| 6.1 Europe Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 6.2 Europe Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 6.3 Europe Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 6.4 Europe Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 6.5 Europe Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 6.6 Europe Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 7 Germany Location Analytics Market, 2021 - 2031 |
| 7.1 Germany Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 7.2 Germany Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 7.3 Germany Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 7.4 Germany Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5 Germany Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 7.6 Germany Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 8 United Kingdom Location Analytics Market, 2021 - 2031 |
| 8.1 United Kingdom Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 8.2 United Kingdom Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 8.3 United Kingdom Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 8.4 United Kingdom Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 8.5 United Kingdom Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 8.6 United Kingdom Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 9 France Location Analytics Market, 2021 - 2031 |
| 9.1 France Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 9.2 France Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 9.3 France Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 9.4 France Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 9.5 France Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 9.6 France Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 10 Italy Location Analytics Market, 2021 - 2031 |
| 10.1 Italy Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 10.2 Italy Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 10.3 Italy Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 10.4 Italy Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 10.5 Italy Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 10.6 Italy Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 11 Russia Location Analytics Market, 2021 - 2031 |
| 11.1 Russia Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 11.2 Russia Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 11.3 Russia Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 11.4 Russia Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 11.5 Russia Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 11.6 Russia Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 12 Spain Location Analytics Market, 2021 - 2031 |
| 12.1 Spain Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 12.2 Spain Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 12.3 Spain Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 12.4 Spain Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 12.5 Spain Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 12.6 Spain Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 13 Rest of Europe Location Analytics Market, 2021 - 2031 |
| 13.1 Rest of Europe Location Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
| 13.2 Rest of Europe Location Analytics Market, Revenues & Volume, By Deployment Mode , 2021 - 2031 |
| 13.3 Rest of Europe Location Analytics Market, Revenues & Volume, By Location Type , 2021 - 2031 |
| 13.4 Rest of Europe Location Analytics Market, Revenues & Volume, By Application, 2021 - 2031 |
| 13.5 Rest of Europe Location Analytics Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
| 13.6 Rest of Europe Location Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 14 Europe Location Analytics Market Key Performance Indicators |
| 15 Europe Location Analytics Market - Opportunity Assessment |
| 15.1 Europe Location Analytics Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Europe Location Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
| 15.3 Europe Location Analytics Market Opportunity Assessment, By Deployment Mode , 2021 & 2031F |
| 15.4 Europe Location Analytics Market Opportunity Assessment, By Location Type , 2021 & 2031F |
| 15.5 Europe Location Analytics Market Opportunity Assessment, By Application, 2021 & 2031F |
| 15.6 Europe Location Analytics Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
| 15.7 Europe Location Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
| 16 Europe Location Analytics Market - Competitive Landscape |
| 16.1 Europe Location Analytics Market Revenue Share, By Companies, 2024 |
| 16.2 Europe Location Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |