Europe Retail Analytics Market (2025-2031) | Forecast, Analysis, Outlook ,Industry, Companies, Revenue, Trends, Size, Value, Share, Growth

Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Application (Merchandising analysis, Pricing analysis, Customer analytics, Promotional analysis and planning, Yield analysis, Inventory analysis, Others), By Business Function (Finance, Marketing and sales, Human Resources, Operations), By Component (Solutions, Services), By End User (Offline, Online), By Organization Size (Large Enterprises, Small and Medium-sized Enterprises (SMEs)) And Competitive Landscape

Product Code: ETC4609658 Publication Date: Jul 2023 Updated Date: Nov 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 200 No. of Figures: 90 No. of Tables: 300

Europe Retail Analytics Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Europe Retail Analytics Market was accounted at nearly USD 9.5 billion in 2024 and is projected to reach nearly USD 22 billion by 2031, exhibiting a compound annual growth rate (CAGR) of around 12.7% during the forecast period (2025–2031).

Five-Years Growth Trajectory of the Europe Retail Analytics Market with Core Drivers

Below mentioned are the evaluations of year-wise growth rate along with key drivers

Years Est. Annual Growth (%) Growth Drivers
2020 8.1 Initial adoption of basic sales and inventory dashboards by large brick-and-mortar retailers.
2021 9 Shift toward e-commerce analytics and omnichannel performance tracking across Europe.
2022 10.2 Deployment of AI-based demand forecasting and price optimization in grocery and fashion retail.
2023 11.5 Expansion of customer journey analytics, personalization and loyalty analytics across channels.
2024 12.6 Integration of real-time analytics, computer-vision insights and unified retail data platforms.

Topics Covered in the Europe Retail Analytics Market Report

The Europe Retail Analytics Market report thoroughly covers the market by countries, application, business function, component, end user and organization size. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.

Europe Retail Analytics Market Highlights

Report Name Europe Retail Analytics Market
Forecast Period 2025-2031
Market Size USD 22 billion by 2031
CAGR 12.7%
Growing Sector Data-Driven Retail and E-commerce Analytics

Europe Retail Analytics Market Synopsis

Europe Retail Analytics Industry is expanding rapidly as grocery chains, fashion retailers, specialty stores, marketplaces and pure-play e-commerce platforms rely on data-driven insights for merchandising, pricing, promotion and customer engagement. Retail analytics solutions and services support the ingestion, integration and analysis of transaction data, loyalty information, online behavior, supply-chain signals and in-store interactions to improve profitability and customer experience

Evaluation of Growth Drivers in the Europe Retail Analytics Market

Below mentioned are some prominent drivers and their influence on the Europe Retail Analytics Market dynamics:

Drivers Primary Segments Affected Why it Matters (Short)
Growth of E-commerce & Omnichannel Online, Grocery; Fashion; Large Enterprises Drives demand for unified analytics from rising data volumes.
Data-Driven Merchandising Needs Merchandising; Inventory; Operations Improves assortment, space planning and replenishment.
Personalization & Loyalty Focus Customer analytics; Marketing & sales Boosts segmentation, recommendations and retention.
Profitability & Markdown Pressure Pricing; Yield; Finance Supports dynamic pricing and promo performance tracking.
Regulations on Data Governance Finance; Operations; Large Enterprises; SMEs Requires secure, compliant and transparent analytics.

Europe Retail Analytics Market is expected to grow steadily at around 12.7% CAGR between 2025 and 2031. Across Europe, retailers are reorganizing how they use information by shifting toward systems that deliver faster, clearer insight generation. Forecasting engines powered by machine learning, instant price-reactive tools and vision-based store intelligence now form the backbone of this transition. Large retail groups are assembling broad data foundations that let teams examine metrics without relying on technical specialists. Smaller firms are choosing simple cloud setups that offer quick visibility. Many organizations also deploy automated discovery features and adaptable data layers to shorten evaluation time.

Evaluation of Restraints in the Europe Retail Analytics Market

Below mentioned are some major restraints and their influence on the Europe Retail Analytics Market dynamics:

Restraints Primary Segments Affected What This Means (Short)
Complex Data Integration Across Legacy Systems Operations; Finance; Large Enterprises Multiple systems complicate integration and delay analytics rollout.
Data Privacy and Consent Management Concerns Customer analytics; Marketing; Online retailers Stringent privacy rules restrict data usage for targeting and personalization.
Shortage of Analytics & Data Science Skills Business functions; SMEs Shortage of skills slow adoption of advanced analytics structures.
High-Cost Perception of Analytics Platforms SMEs; Offline retailers Budget limitations restrict full-scale analytics deployment.
Change Management & Adoption Challenges HR; Operations; Store Management Staff resistance lower adoption of data-driven decisions.

Europe Retail Analytics Market Challenges

European retailers often deal with fragmented data structures and the challenge of linking store patterns with online behavior while system loads keep rising. Vendors are expected to supply tools that clearly help day-to-day operations, offer simple user experiences and maintain reliable data foundations. Staff at retail places also need guidance to trust analytical results, shift established routines and blend automated insight with real-world awareness.

Europe Retail Analytics Market Trends

Several significant trends are impacting Europe Retail Analytics Industry:

  • Unified Omnichannel Analytics: Platforms merge in-store, web and mobile data for a single view of customers and products.
  • AI-Based Demand Sensing: Models use external signals to improve forecasts and reduce stock-outs.
  • Real-Time & Edge Analytics: Sensors and computer vision deliver instant insights on traffic, shelves and queues.
  • Customer Journey & Attribution Analytics: Tracks full purchase paths to improve marketing and campaign ROI.
  • Cloud-Native Modular Analytics: Cloud speeds deployment, scaling and adoption of pricing or loss prevention use cases.

Investment Opportunities in the Europe Retail Analytics Industry

Some of the notable investment opportunities are:

  • Customer & Loyalty Analytics: Platforms unify loyalty and behavioral data for personalization and churn prediction.
  • Price & Promotion Optimization: Tools improve pricing, markdowns and promo effectiveness to protect margins.
  • Inventory & Supply Chain Analytics: Connects forecasting with replenishment and logistics to reduce stock-outs and overstock.
  • In-Store & Computer-Vision Analytics: Shelf, queue and traffic monitoring improve availability and store experience.
  • Analytics for SMEs: Modular dashboards and managed analytics expand adoption among smaller retailers.

Top 5 Leading Players in the Europe Retail Analytics Market

Below is the list of prominent companies leading in the Europe Retail Analytics Market Share:

1. SAP SE

Company Name SAP SE
Established Year 1972
Headquarters Walldorf, Germany
Official Website Click Here

SAP offers integrated retail analytics solutions embedded within its ERP and customer experience platforms, providing merchandising, inventory, pricing and customer insights for European retailers.

2. Oracle Corporation

Company Name Oracle Corporation
Established Year 1977
Headquarters Austin, Texas, USA
Official Website Click Here

Oracle delivers cloud-based retail analytics covering merchandising, supply chain, customer experience and financial performance, supporting data-driven decisions across omnichannel retail operations.

3. SAS Institute Inc.

Company Name SAS Institute Inc.
Established Year 1976
Headquarters Cary, North Carolina, USA
Official Website Click Here

SAS provides advanced analytics and AI solutions for demand forecasting, price optimization, fraud detection and customer analytics, widely used by retail chains in Europe.

4. IBM Corporation

Company Name IBM Corporation
Established Year 1911
Headquarters Armonk, New York, USA
Official Website Click Here

IBM offers AI-driven retail analytics solutions on the cloud, enabling insights on customer behavior, inventory, supply chain and store operations for European retailers.

5. Salesforce, Inc.

Company Name Salesforce, Inc.
Established Year 1999
Headquarters San Francisco, California, USA
Official Website Click Here

Salesforce combines CRM, marketing cloud and analytics solutions to help retailers in Europe build unified customer profiles, orchestrate personalized engagement and monitor campaign performance.

Government Regulations Introduced in the Europe Retail Analytics Market

European authorities have introduced several initiatives that strengthen the development of the Retail Analytics landscape. The General Data Protection Regulation (GDPR) sets company presumption for consent, restricted data use and transparent handling, pushing retailers to depend on analytics solutions that include privacy-driven features, built-in consent controls and verifiable processing trails. The European Data Strategy and its aligned programs encourage shared data environments and structured information exchange, strengthening cooperation among retailers, payment networks and logistics entities.

Future Insights of the Europe Retail Analytics Market

Europe Retail Analytics Market Growth is forecasted to remain strong as retailers accelerate digital transformation, modernize store formats and enhance customer engagement strategies. Demand is anticipated to rise for analytics platforms that unify product, customer and operational data to support end-to-end decision-making across merchandising, pricing, supply chain and marketing. Providers that embed explainable AI, scenario planning and real-time insights into user-friendly tools for business stakeholders are likely to gain advantage by enabling faster, fact-based decisions.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

By Countries – United Kingdom to Dominate the Market

According to Rashika, Senior Research Analyst, 6Wresearch, the United Kingdom leads the Europe Retail Analytics Market Size owing to its advanced e-commerce ecosystem, high adoption of loyalty programs and strong presence of multinational grocery, fashion and specialty retail chains that heavily invest in analytics.

By Application – Customer Analytics to Dominate the Market

Customer analytics is anticipated to dominate the Europe Retail Analytics Market Growth as retailers focus on understanding individual preferences, purchase histories and engagement behavior across channels.

By Business Function – Marketing and Sales to Dominate the Market

Marketing and sales function is projected to dominate the market in value terms as teams utilize analytics to design targeted campaigns, optimize channel mix, measure promotion performance and manage category growth.

By Component – Solutions to Dominate the Market

Within the component segment, solutions are expected to dominate as retailers invest in analytics platforms, data warehouses, visualization tools and AI engines that provide scalable and reusable capabilities across functions.

By End User – Offline Retail to Dominate the Market

Offline retail is projected to dominate the market in value terms given the extensive network of hypermarkets, supermarkets, department stores and specialty outlets across Europe that leverage analytics to optimize store layouts, assortments, staffing and in-store promotions.

By Organization Size – Large Enterprises to Dominate the Market

Large enterprises are projected to dominate the market owing to their extensive store networks, diverse banners, cross-border operations and complex omnichannel environments that generate significant data volumes.

Key Attractiveness of the Report

  • 10 Years of Market Numbers
  • Historical Data Starting from 2021 to 2024
  • Base Year: 2024
  • Forecast Data until 2031
  • Key Performance Indicators Impacting the Market
  • Major Upcoming Developments and Projects

Key Highlights of the Report:

  • Europe Retail Analytics Market Outlook
  • Market Size of Europe Retail Analytics Market, 2024
  • Forecast of Europe Retail Analytics Market, 2031
  • Historical Data and Forecast of Europe Retail Analytics Revenues & Volume for the Period 2021 - 2031
  • Europe Retail Analytics Market Trend Evolution
  • Europe Retail Analytics Market Drivers and Challenges
  • Europe Retail Analytics Price Trends
  • Europe Retail Analytics Porter's Five Forces
  • Europe Retail Analytics Industry Life Cycle
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Merchandising analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Pricing analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Customer analytics for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Promotional analysis and planning for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Yield analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Inventory analysis for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Business Function for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Finance for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Marketing and sales for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Human Resources for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Operations for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Solutions for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Services for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By End User for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of France Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Italy Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Russia Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Spain Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Retail Analytics Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021 - 2031
  • Europe Retail Analytics Market - Key Performance Indicators
  • Europe Retail Analytics Market - Import Export Trade Statistics
  • Europe Retail Analytics Market - Opportunity Assessment By Countries
  • Europe Retail Analytics Market - Opportunity Assessment By Application
  • Europe Retail Analytics Market - Opportunity Assessment By Business Function
  • Europe Retail Analytics Market - Opportunity Assessment By Component
  • Europe Retail Analytics Market - Opportunity Assessment By End User
  • Europe Retail Analytics Market - Opportunity Assessment By Organization Size
  • Europe Retail Analytics Market - Top Companies Market Share
  • Europe Retail Analytics Market - Top Companies Profiles
  • Europe Retail Analytics Market - Comparison of Players in Technical and Operating Parameters
  • Europe Retail Analytics Market - Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Countries

  • Germany
  • United Kingdom
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe

By Application

  • Merchandising analysis
  • Pricing analysis
  • Customer analytics
  • Promotional analysis and planning
  • Yield analysis
  • Inventory analysis
  • Others

By Business Function

  • Finance
  • Marketing and sales
  • Human Resources
  • Operations

By Component

  • Solutions
  • Services

By End User

  • Offline
  • Online

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Europe Retail Analytics Market (2025-2031) : FAQ's

The Europe Retail Analytics Market is projected to grow at a CAGR of around 12.7% during the forecast period.
The Europe Retail Analytics Market was valued at nearly USD 9.5 billion in 2024 and is projected to reach nearly USD 22 billion by 2031.
Customer analytics is anticipated to lead the market as retailers prioritize understanding customer behavior, preferences and lifetime value across channels.
Key opportunities arise in AI-driven demand forecasting and price and promotion optimization.
6Wresearch actively monitors the Europe Retail Analytics Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Europe Retail Analytics Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Europe Retail Analytics Market Overview
3.1 Europe Regional Macro Economic Indicators
3.2 Europe Retail Analytics Market Revenues & Volume, 2021 & 2031F
3.3 Europe Retail Analytics Market - Industry Life Cycle
3.4 Europe Retail Analytics Market - Porter's Five Forces
3.5 Europe Retail Analytics Market Revenues & Volume Share, By Countries, 2021 & 2031F
3.6 Europe Retail Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F
3.7 Europe Retail Analytics Market Revenues & Volume Share, By Business Function , 2021 & 2031F
3.8 Europe Retail Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F
3.9 Europe Retail Analytics Market Revenues & Volume Share, By End User, 2021 & 2031F
3.10 Europe Retail Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F
4 Europe Retail Analytics Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Europe Retail Analytics Market Trends
6 Europe Retail Analytics Market, 2021 - 2031
6.1 Europe Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
6.2 Europe Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
6.3 Europe Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
6.4 Europe Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
6.5 Europe Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
7 Germany Retail Analytics Market, 2021 - 2031
7.1 Germany Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
7.2 Germany Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
7.3 Germany Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
7.4 Germany Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
7.5 Germany Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
8 United Kingdom Retail Analytics Market, 2021 - 2031
8.1 United Kingdom Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
8.2 United Kingdom Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
8.3 United Kingdom Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
8.4 United Kingdom Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
8.5 United Kingdom Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
9 France Retail Analytics Market, 2021 - 2031
9.1 France Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
9.2 France Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
9.3 France Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
9.4 France Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
9.5 France Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
10 Italy Retail Analytics Market, 2021 - 2031
10.1 Italy Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
10.2 Italy Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
10.3 Italy Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
10.4 Italy Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
10.5 Italy Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
11 Russia Retail Analytics Market, 2021 - 2031
11.1 Russia Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
11.2 Russia Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
11.3 Russia Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
11.4 Russia Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
11.5 Russia Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
12 Spain Retail Analytics Market, 2021 - 2031
12.1 Spain Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
12.2 Spain Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
12.3 Spain Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
12.4 Spain Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
12.5 Spain Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
13 Rest of Europe Retail Analytics Market, 2021 - 2031
13.1 Rest of Europe Retail Analytics Market, Revenues & Volume, By Application , 2021 - 2031
13.2 Rest of Europe Retail Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031
13.3 Rest of Europe Retail Analytics Market, Revenues & Volume, By Component, 2021 - 2031
13.4 Rest of Europe Retail Analytics Market, Revenues & Volume, By End User, 2021 - 2031
13.5 Rest of Europe Retail Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031
14 Europe Retail Analytics Market Key Performance Indicators
15 Europe Retail Analytics Market - Opportunity Assessment
15.1 Europe Retail Analytics Market Opportunity Assessment, By Countries, 2021 & 2031F
15.2 Europe Retail Analytics Market Opportunity Assessment, By Application , 2021 & 2031F
15.3 Europe Retail Analytics Market Opportunity Assessment, By Business Function , 2021 & 2031F
15.4 Europe Retail Analytics Market Opportunity Assessment, By Component, 2021 & 2031F
15.5 Europe Retail Analytics Market Opportunity Assessment, By End User, 2021 & 2031F
15.6 Europe Retail Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F
16 Europe Retail Analytics Market - Competitive Landscape
16.1 Europe Retail Analytics Market Revenue Share, By Companies, 2024
16.2 Europe Retail Analytics Market Competitive Benchmarking, By Operating and Technical Parameters
17 Company Profiles
18 Recommendations
19 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

To discover high-growth global markets and optimize your business strategy:

Click Here
Pricing
  • Single User License
    $ 4,560
  • Department License
    $ 5,055
  • Site License
    $ 5,595
  • Global License
    $ 6,000
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Thought Leadership and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Related Reports

Industry Events and Analyst Meet

Whitepaper

Read All