| Product Code: ETC5082506 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Hong Kong market for deodorants and anti-perspirant products saw a shift in concentration levels from moderate to low in 2024, indicating a more diversified import market. Top exporting countries Singapore, Thailand, Germany, Japan, and China have maintained their presence, contributing to the industry`s resilience. However, the negative CAGR of -12.7% from 2020 to 2024 and a significant growth rate decline of -26.75% in 2024 suggest challenges in the market. To thrive in this competitive landscape, companies may need to focus on innovation, marketing strategies, and product differentiation to capture consumer interest and drive growth.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hong Kong Deodorants and Anti-Perspirant Products Market Overview |
3.1 Hong Kong Country Macro Economic Indicators |
3.2 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2021 & 2031F |
3.3 Hong Kong Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 Hong Kong Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.6 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
4 Hong Kong Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming |
4.2.2 Growing urbanization and westernization trends in Hong Kong |
4.2.3 Rising disposable incomes of consumers leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Intense competition from established brands and new entrants |
4.3.2 Regulatory challenges related to product safety and ingredient restrictions |
5 Hong Kong Deodorants and Anti-Perspirant Products Market Trends |
6 Hong Kong Deodorants and Anti-Perspirant Products Market Segmentations |
6.1 Hong Kong Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2021-2031F |
6.1.3 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2021-2031F |
6.1.4 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2021-2031F |
6.1.5 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2021-2031F |
6.2 Hong Kong Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2021-2031F |
6.2.3 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2021-2031F |
6.2.4 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2021-2031F |
6.2.5 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2021-2031F |
6.2.6 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2021-2031F |
6.2.7 Hong Kong Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2021-2031F |
7 Hong Kong Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 Hong Kong Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 Hong Kong Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 Hong Kong Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer adoption rate of natural and organic deodorant products |
8.2 Number of new product launches in the deodorants and anti-perspirant segment |
8.3 Growth in online sales of deodorants and anti-perspirant products |
8.4 Consumer satisfaction and loyalty metrics for leading brands |
8.5 Increase in the average spending per capita on deodorants and anti-perspirants |
9 Hong Kong Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 Hong Kong Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2021 & 2031F |
9.2 Hong Kong Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
10 Hong Kong Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 Hong Kong Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2024 |
10.2 Hong Kong Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |