| Product Code: ETC354504 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s beer mug import market in 2024 continued to see significant contributions from top exporting countries including China, Thailand, Turkey, Germany, and the UAE. Despite a slight decline in growth rate from 2023 to 2024, the market maintained a high level of concentration, as indicated by the high Herfindahl-Hirschman Index (HHI). With a robust compound annual growth rate (CAGR) of 26.76% from 2020 to 2024, the Indian beer mug import market remains dynamic and promising for both domestic and international suppliers.

The beer mug market in India is estimated to be worth INR 1,000-1,500 crore and is growing at an impressive rate of 11% CAGR. This growth can be attributed to the rise in beer consumption and increasing preference for branded products among the urban population. Major players operating in this segment include Hindustan National Glass & Industries Limited (HNGI), Jindal Poly Films Ltd., Saint Gobain India Pvt. Ltd., KDSL Group, Tuborg Breweries, Kingfisher Breweries and United Breweries.
The India Beer Mug Market is driven by the country`s vibrant beer culture and the growing popularity of craft beers and microbreweries. With a rising number of beer enthusiasts and socializing trends, the demand for beer mugs has witnessed significant growth. Restaurants, pubs, and bars are increasingly offering specialty and branded beer mugs as part of their unique experience to attract customers. The trend of home entertaining and hosting parties has also contributed to the demand for beer mugs in the domestic market. Additionally, the focus on product aesthetics and innovation has led to the availability of various designs and materials in beer mugs, catering to diverse consumer preferences.
The India Beer Mug Market faces certain challenges that impact its growth and market penetration. One of the key challenges is the competition from alternative drinkware options. While beer mugs have a dedicated consumer base, other drinkware, such as beer glasses, beer steins, and beer growlers, also find popularity among beer enthusiasts. Different establishments and breweries may prefer different types of drinkware, affecting the demand for beer mugs. Moreover, the impact of the COVID-19 pandemic on the hospitality and foodservice industry has had ripple effects on the beer mug market. The temporary closure of bars, pubs, and restaurants, and restrictions on social gatherings, affected the demand for beer mugs in the hospitality sector. To overcome these challenges, companies need to innovate and offer unique designs and features that cater to different consumer preferences and adapt to changing market dynamics.
The India Beer Mug Market faced specific challenges during the COVID-19 pandemic, primarily due to the impact on the hospitality and foodservice industry. The closure of bars, pubs, and restaurants, and restrictions on social gatherings led to a significant decline in beer consumption outside the home. The reduced footfall in commercial establishments affected the demand for beer mugs in the hospitality sector. However, the trend of home entertaining and the growing preference for takeaway and delivery services led to increased beer consumption at home. This created a demand for beer mugs for personal use and home parties. As the hospitality industry adapted to the new normal and consumer behavior shifted towards home consumption, the market witnessed a gradual recovery. The increasing trend of microbreweries and craft beer culture in India also contributed to the demand for specialized and branded beer mugs.
The India Beer Mug Market comprises various manufacturers and distributors offering a diverse range of beer mugs. Some key players in the market include UrbanDazzle India, Croma Retail, The Beer Caf?, Home Centre India, and Rastogi Handicrafts. These players cater to the growing demand for beer mugs in the domestic market, especially in the hospitality and retail sectors. They focus on providing unique and aesthetically appealing beer mugs that enhance the drinking experience for consumers. Additionally, they engage in marketing and promotional activities to attract customers and expand their market presence.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Beer Mug Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Beer Mug Market Revenues & Volume, 2021 & 2031F |
3.3 India Beer Mug Market - Industry Life Cycle |
3.4 India Beer Mug Market - Porter's Five Forces |
3.5 India Beer Mug Market Revenues & Volume Share, By Products type, 2021 & 2031F |
3.6 India Beer Mug Market Revenues & Volume Share, By Price Point, 2021 & 2031F |
3.7 India Beer Mug Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Beer Mug Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Beer Mug Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in India leading to higher spending on lifestyle products like beer mugs. |
4.2.2 Growing popularity of craft beers and microbreweries in India, driving the demand for unique and specialized beer mugs. |
4.2.3 Rise in social gatherings and parties among the younger population, boosting the sales of beer mugs. |
4.3 Market Restraints |
4.3.1 Intense competition from alternative beverage containers like glassware, tumblers, and plastic cups. |
4.3.2 Fluctuating raw material prices affecting the production costs of beer mugs. |
4.3.3 Lack of awareness and education about the benefits of using specific beer mugs for enhancing beer drinking experience. |
5 India Beer Mug Market Trends |
6 India Beer Mug Market, By Types |
6.1 India Beer Mug Market, By Products type |
6.1.1 Overview and Analysis |
6.1.2 India Beer Mug Market Revenues & Volume, By Products type, 2021-2031F |
6.1.3 India Beer Mug Market Revenues & Volume, By Glass, 2021-2031F |
6.1.4 India Beer Mug Market Revenues & Volume, By Wood, 2021-2031F |
6.1.5 India Beer Mug Market Revenues & Volume, By Fiber, 2021-2031F |
6.1.6 India Beer Mug Market Revenues & Volume, By Stainless Steel, 2021-2031F |
6.1.7 India Beer Mug Market Revenues & Volume, By Ceramic, 2021-2031F |
6.2 India Beer Mug Market, By Price Point |
6.2.1 Overview and Analysis |
6.2.2 India Beer Mug Market Revenues & Volume, By Premium, 2021-2031F |
6.2.3 India Beer Mug Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 India Beer Mug Market Revenues & Volume, By Economy, 2021-2031F |
6.3 India Beer Mug Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Beer Mug Market Revenues & Volume, By Bars, 2021-2031F |
6.3.3 India Beer Mug Market Revenues & Volume, By Pubs, 2021-2031F |
6.3.4 India Beer Mug Market Revenues & Volume, By Home Crockery, 2021-2031F |
6.4 India Beer Mug Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Beer Mug Market Revenues & Volume, By E-commerce, 2021-2031F |
6.4.3 India Beer Mug Market Revenues & Volume, By Gift Shops, 2021-2031F |
6.4.4 India Beer Mug Market Revenues & Volume, By Hypermarkets /Supermarkets, 2021-2031F |
6.4.5 India Beer Mug Market Revenues & Volume, By Utensils Shop, 2021-2031F |
6.4.6 India Beer Mug Market Revenues & Volume, By Specialty Stores, 2021-2031F |
7 India Beer Mug Market Import-Export Trade Statistics |
7.1 India Beer Mug Market Export to Major Countries |
7.2 India Beer Mug Market Imports from Major Countries |
8 India Beer Mug Market Key Performance Indicators |
8.1 Customer satisfaction scores related to the design and usability of beer mugs. |
8.2 Number of new product launches and innovations in the beer mug market. |
8.3 Social media engagement and influencer collaborations promoting beer mugs. |
8.4 Percentage of repeat customers purchasing beer mugs. |
9 India Beer Mug Market - Opportunity Assessment |
9.1 India Beer Mug Market Opportunity Assessment, By Products type, 2021 & 2031F |
9.2 India Beer Mug Market Opportunity Assessment, By Price Point, 2021 & 2031F |
9.3 India Beer Mug Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Beer Mug Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Beer Mug Market - Competitive Landscape |
10.1 India Beer Mug Market Revenue Share, By Companies, 2024 |
10.2 India Beer Mug Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |