Market Forecast By Product Type (Votive, Container Candle, Pillars, Tapers, Others), By Wax (Paraffin, Soy Wax, Beeswax, Palm Wax, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
| Product Code: ETC048844 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s candle import market in 2024 continued to see significant contributions from top exporters such as the USA, China, Belgium, Metropolitan France, and Austria. Despite a high concentration level indicated by the Herfindahl-Hirschman Index (HHI), the market maintained a healthy Compound Annual Growth Rate (CAGR) of 9.63% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024, with a decrease of -32.15%, signaling potential shifts in market dynamics or external factors impacting the industry.

According to 6Wresearch internal database and industry insights, India Candle Market is expected to grow at a compound annual growth rate of 9.40% during the forecast period of 2025–2031.
| Report Name | India Candle Market |
| Forecast period | 2025-2031 |
| CAGR | 9.40% |
| Growing Sector | Home Décor & Wellness |
India Candle Market report thoroughly covers the market by product type, wax type, and distribution channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Indian candle market is foreseen to grow swiftly. The main reasons for this growth are consumers’ increased preference for fragrance, decorative, and wellness candles, the growing popularity of home décor, and the rise in disposable income among urban families. Furthermore, the hospitality, spa, and wellness industries are using premium candles to create more relaxing atmospheres. Online shopping and Direct-to-Consumer (D2C) brands are accelerating market expansion, allowing niche and artisanal candle producers to grow.
Below mentioned are some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Rising Disposable Income & Urbanization | Product Type / Wax Type | Enables uptake of premium and scented candles |
| Growth of Home Décor & Lifestyle Trends | Product Type / Distribution | Boosts demand for decorative and aesthetic variants |
| E-commerce & Direct to Consumer Models | Distribution Channel | Improves market reach and lowers entry barriers |
| Sustainability & Eco-awareness | Wax Type / Product Type | Shifts demand toward natural waxes and green products |
| Government Support & Regulations | All Segments | Encourages cleaner manufacturing and green raw materials |
The India Candle Market is projected to grow significantly, with a CAGR of 9.40% during the forecast period of 2025-2031. The Indian candle market is growing due to the increasing consumer awareness of home decor and wellness habits, along with the rising use of scented and decorative candles in homes, hotels, spas, and even at events. The government support for eco-friendly manufacturing, strict rules on pollution, and grants for green industries are conducive to the market's expansion. The main factors driving this market are increase in internet usage and continuous innovation by brands.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Raw Material Cost Volatility | Wax Type / Product Type | Increases cost, squeezes margins |
| Paraffin Environmental Concerns | Wax Type / Consumer Acceptance | May reduce demand for petroleum-based candles |
| Competition from Diffusers & Electric Tools | Product Type | Alternative fragrance delivery systems compete |
| Fragmented Market & Low Scale | Distribution / Product Type | Hard for small players to scale and maintain quality |
| Regulatory / Emissions Compliance | All Segments | Increases cost of certification and compliance |
The volatility of raw wax prices, particularly for natural types such as soy or beeswax (mostly imported), poses a great challenge to the Indian candle market. Paraffin wax is increasingly criticized for its negative environmental impact and health issues, which might eventually lead to a decline in its consumption.
The Indian candle market is highly fragmented, with many small manufacturers lacking branding, scale, and consistent quality — making it hard to differentiate in a competitive space. Furthermore, meeting safety, emissions, and labeling standards (such as volatile organic compounds compliance) raises production costs.
Some major trends contributing to the development of India Candle Market growth are:
Here are some investment opportunities in the India Candle Industry:
Here are some top companies contributing to India Candle Market Share:
| Field | Details |
|---|---|
| Company Name | Ekām (Ekāmantra Aromas Pvt Ltd) |
| Headquarters | Delhi, India |
| Established Year | ~2000s |
| Official Website | Click Here |
Ekām offers a wide portfolio of scented candles, diffusers, and home fragrance products across India, known for bold fragrances and elegant design.
| Field | Details |
|---|---|
| Company Name | Joy Candle Co. |
| Headquarters | Mumbai, India |
| Established Year | ~2010 |
| Official Website | Click Here |
Joy Candle Co. specializes in luxury and decorative candles, focusing on premium scents and artistic container designs.
| Field | Details |
|---|---|
| Company Name | Maeva Candles |
| Headquarters | Bangalore, India |
| Established Year | Mid 2010s |
| Official Website | Click Here |
Maeva offers handcrafted candles made with eco-friendly wax blends and customized fragrance mixes, emphasizing sustainability and aesthetics.
| Field | Details |
|---|---|
| Company Name | Bella Vita |
| Headquarters | Delhi NCR, India |
| Established Year | ~2015 |
| Official Website | Click Here |
Bella Vita provides decorative and scented candles in various wax types and gift-ready packaging, catering to festive and gifting markets.
| Field | Details |
|---|---|
| Company Name | Candle Crush (Lume & Co) |
| Headquarters | Mumbai, India |
| Established Year | Recent |
| Official Website | Click Here |
Candle Crush (Lume & Co) offers artisanal, eco-friendly candles with a strong digital presence and direct-to-consumer reach.
According to Indian government data, candle safety, labeling, and emissions are regulated by standards under the Bureau of Indian Standards (BIS) and environmental regulations. The Ministry of Micro, Small & Medium Enterprises (MSME) along with state administrations provides incentives and grants to handicraft and small-scale industries, which many candle makers benefit from.
The measures taken to encourage green manufacturing, biodegradable material use, and the ban or taxation on polluting substances have an indirect impact on the operational practices of the candle industry.
The report offers a comprehensive study of the following market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, container candles dominate the product type segment due to their convenience, safety, and versatility. Consumers prefer jar or container candles for everyday use since they require less trimming, are less messy, and suit decorative contexts well. Their wide use in homes, hospitality, and gifting ensures sustained dominance.
Paraffin wax currently dominates due to its low cost, ease of processing, and excellent fragrance retention properties. Many manufacturers continue using paraffin wax for mass-market scented candles because of well-established supply chains and cost benefits, despite the rising popularity of eco-friendly alternatives.
The report subsequently covers the market by the following segments and subsegments.
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Candle Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Candle Market Revenues & Volume, 2021 & 2031F |
| 3.3 India Candle Market - Industry Life Cycle |
| 3.4 India Candle Market - Porter's Five Forces |
| 3.5 India Candle Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
| 3.6 India Candle Market Revenues & Volume Share, By Wax, 2021 & 2031F |
| 3.7 India Candle Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 India Candle Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing consumer preference for eco-friendly and organic candles |
| 4.2.2 Growing demand for scented candles for aromatherapy and relaxation purposes |
| 4.2.3 Rising popularity of decorative and luxury candles as home decor items |
| 4.3 Market Restraints |
| 4.3.1 Fluctuating prices of raw materials such as wax and fragrance oils |
| 4.3.2 Competition from alternative products such as air fresheners and diffusers |
| 4.3.3 Lack of awareness about the benefits and variety of candles among certain consumer segments |
| 5 India Candle Market Trends |
| 6 India Candle Market, By Types |
| 6.1 India Candle Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Candle Market Revenues & Volume, By Product Type, 2021-2031F |
| 6.1.3 India Candle Market Revenues & Volume, By Votive, 2021-2031F |
| 6.1.4 India Candle Market Revenues & Volume, By Container Candle, 2021-2031F |
| 6.1.5 India Candle Market Revenues & Volume, By Pillars, 2021-2031F |
| 6.1.6 India Candle Market Revenues & Volume, By Tapers, 2021-2031F |
| 6.1.7 India Candle Market Revenues & Volume, By Others, 2021-2031F |
| 6.2 India Candle Market, By Wax |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Candle Market Revenues & Volume, By Paraffin, 2021-2031F |
| 6.2.3 India Candle Market Revenues & Volume, By Soy Wax, 2021-2031F |
| 6.2.4 India Candle Market Revenues & Volume, By Beeswax, 2021-2031F |
| 6.2.5 India Candle Market Revenues & Volume, By Palm Wax, 2021-2031F |
| 6.2.6 India Candle Market Revenues & Volume, By Others, 2021-2031F |
| 6.3 India Candle Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Candle Market Revenues & Volume, By Offline, 2021-2031F |
| 6.3.3 India Candle Market Revenues & Volume, By Online, 2021-2031F |
| 7 India Candle Market Import-Export Trade Statistics |
| 7.1 India Candle Market Export to Major Countries |
| 7.2 India Candle Market Imports from Major Countries |
| 8 India Candle Market Key Performance Indicators |
| 8.1 Number of candle manufacturers offering eco-friendly and organic candle options |
| 8.2 Percentage increase in sales of scented candles compared to unscented candles |
| 8.3 Growth in online searches for decorative and luxury candles |
| 8.4 Number of new product launches in the candle market with innovative features |
| 8.5 Increase in the number of candle-related social media influencers and collaborations |
| 9 India Candle Market - Opportunity Assessment |
| 9.1 India Candle Market Opportunity Assessment, By Product Type, 2021 & 2031F |
| 9.2 India Candle Market Opportunity Assessment, By Wax, 2021 & 2031F |
| 9.3 India Candle Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 10 India Candle Market - Competitive Landscape |
| 10.1 India Candle Market Revenue Share, By Companies, 2024 |
| 10.2 India Candle Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |