| Product Code: ETC4408525 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The India Image Recognition in Consumer Packaged Goods (CPG) market is experiencing growth, as CPG companies leverage image recognition technology for various purposes, including shelf management, inventory control, and customer engagement. With the vast retail sector in India, CPG companies are seeking innovative ways to enhance their product visibility and optimize their supply chain. Image recognition is being used to track inventory levels, improve shelf placement, and even create interactive shopping experiences. As the CPG market in India continues to expand, the demand for image recognition technology to drive operational efficiency and customer engagement is expected to rise.
The consumer packaged goods (CPG) sector in India is witnessing the adoption of image recognition technology to enhance customer experiences. The market is driven by the need to improve shelf management, inventory tracking, and consumer engagement, thus leading to increased sales and operational efficiency.
The India image recognition in consumer packaged goods (CPG) market encounters challenges in terms of accuracy, scalability, and data privacy. Achieving high accuracy in image recognition for CPG products is crucial for applications such as inventory management and customer engagement. Scaling the technology to handle large volumes of data and diverse product categories is also a significant challenge. Furthermore, data privacy and security concerns have become more pronounced in recent years, requiring solutions to comply with strict regulations and protect consumer information.
The COVID-19 pandemic had a significant impact on the India Consumer Packaged Goods (CPG) industry and, consequently, on the image recognition market within this sector. As consumers turned to online shopping and e-commerce platforms during lockdowns, CPG companies sought to enhance their online presence and customer engagement. Image recognition technology played a crucial role in streamlining product recognition, quality control, and customer experience. Brands integrated image recognition into their apps and websites, enabling customers to virtually inspect products. The pandemic accelerated the adoption of image recognition in the CPG sector, and this trend is likely to continue post-pandemic as companies recognize the value of technology in enhancing the online shopping experience.
In the India Image Recognition in Consumer Packaged Goods (CPG) Market, several key players are revolutionizing the retail and CPG sector. Companies like Capillary Technologies, Wipro Limited, Zebra Medical Vision, and Fractal Analytics offer cutting-edge image recognition solutions that help CPG companies enhance their marketing strategies, optimize supply chain operations, and improve consumer engagement through visual data analysis and recognition in the India market.
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 India Image Recognition in CPG Market Overview | 
| 3.1 India Country Macro Economic Indicators | 
| 3.2 India Image Recognition in CPG Market Revenues & Volume, 2021 & 2031F | 
| 3.3 India Image Recognition in CPG Market - Industry Life Cycle | 
| 3.4 India Image Recognition in CPG Market - Porter's Five Forces | 
| 3.5 India Image Recognition in CPG Market Revenues & Volume Share, By Component , 2021 & 2031F | 
| 3.6 India Image Recognition in CPG Market Revenues & Volume Share, By End User , 2021 & 2031F | 
| 3.7 India Image Recognition in CPG Market Revenues & Volume Share, By Application , 2021 & 2031F | 
| 3.8 India Image Recognition in CPG Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F | 
| 4 India Image Recognition in CPG Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing adoption of digital technologies in the consumer packaged goods (CPG) industry | 
| 4.2.2 Growing demand for personalized marketing and customer experiences | 
| 4.2.3 Technological advancements in artificial intelligence and machine learning for image recognition in India | 
| 4.3 Market Restraints | 
| 4.3.1 High initial investment and implementation costs for image recognition technology | 
| 4.3.2 Concerns regarding data privacy and security in the CPG sector | 
| 5 India Image Recognition in CPG Market Trends | 
| 6 India Image Recognition in CPG Market, By Types | 
| 6.1 India Image Recognition in CPG Market, By Component | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 India Image Recognition in CPG Market Revenues & Volume, By Component , 2021-2031F | 
| 6.1.3 India Image Recognition in CPG Market Revenues & Volume, By Hardware, 2021-2031F | 
| 6.1.4 India Image Recognition in CPG Market Revenues & Volume, By Solution, 2021-2031F | 
| 6.1.5 India Image Recognition in CPG Market Revenues & Volume, By Services, 2021-2031F | 
| 6.2 India Image Recognition in CPG Market, By End User | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 India Image Recognition in CPG Market Revenues & Volume, By Online, 2021-2031F | 
| 6.2.3 India Image Recognition in CPG Market Revenues & Volume, By Offline, 2021-2031F | 
| 6.3 India Image Recognition in CPG Market, By Application | 
| 6.3.1 Overview and Analysis | 
| 6.3.2 India Image Recognition in CPG Market Revenues & Volume, By Inventory analysis, 2021-2031F | 
| 6.3.3 India Image Recognition in CPG Market Revenues & Volume, By Product and Shelf Monitoring Analysis, 2021-2031F | 
| 6.3.4 India Image Recognition in CPG Market Revenues & Volume, By Auditing Product Placement, 2021-2031F | 
| 6.3.5 India Image Recognition in CPG Market Revenues & Volume, By Product Placement Trend Analysis, 2021-2031F | 
| 6.3.6 India Image Recognition in CPG Market Revenues & Volume, By Assessing Compliance and Competition, 2021-2031F | 
| 6.3.7 India Image Recognition in CPG Market Revenues & Volume, By Category Analysis, 2021-2031F | 
| 6.4 India Image Recognition in CPG Market, By Deployment Mode | 
| 6.4.1 Overview and Analysis | 
| 6.4.2 India Image Recognition in CPG Market Revenues & Volume, By Cloud, 2021-2031F | 
| 6.4.3 India Image Recognition in CPG Market Revenues & Volume, By On-Premises, 2021-2031F | 
| 7 India Image Recognition in CPG Market Import-Export Trade Statistics | 
| 7.1 India Image Recognition in CPG Market Export to Major Countries | 
| 7.2 India Image Recognition in CPG Market Imports from Major Countries | 
| 8 India Image Recognition in CPG Market Key Performance Indicators | 
| 8.1 Accuracy rate of image recognition technology | 
| 8.2 Speed of image processing and analysis | 
| 8.3 Level of integration with existing CPG systems and processes | 
| 8.4 Rate of adoption of image recognition technology by CPG companies | 
| 8.5 Level of customer engagement and satisfaction with personalized marketing efforts | 
| 9 India Image Recognition in CPG Market - Opportunity Assessment | 
| 9.1 India Image Recognition in CPG Market Opportunity Assessment, By Component , 2021 & 2031F | 
| 9.2 India Image Recognition in CPG Market Opportunity Assessment, By End User , 2021 & 2031F | 
| 9.3 India Image Recognition in CPG Market Opportunity Assessment, By Application , 2021 & 2031F | 
| 9.4 India Image Recognition in CPG Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F | 
| 10 India Image Recognition in CPG Market - Competitive Landscape | 
| 10.1 India Image Recognition in CPG Market Revenue Share, By Companies, 2024 | 
| 10.2 India Image Recognition in CPG Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 
| 13 Disclaimer |